This book was given to me by a friend. To be perfectly honest, it’s an unusual book and I wouldn’t have picked it up on my own if it hadn’t been suggested. And when I closed the book at the end I had to admit that it wasn’t what I expected.
It was a good book.
When I picked up the book, I was reading several books about marketing all at once and many of them were filled with “useful, practical ideas” blah blah blah. This one was different: It is like the marketer’s Chicken Soup for the Soul only the chicken soup is a hearty chicken gumbo (and the chicken it’s made from was on steroids during its life). The book combines inspiration, wit, ancient wisdom, philosophy, and even biology and mixes it all together to give really good marketing advice in a package that is unusual.
If you want a marketing book that’s not like any other and filled with marketing advice, then check out Secret Formulas of the Wizard of Ads by Roy H. Williams.