A great sales letter or other form of electronic introduction is a great way to let potential customers get to know you.
Just don’t make the mistake of thinking that the readers of such correspondence are going to remember you for very long.
Short Attention Spans
The truth is that people are so bombarded with all types of emails, newsletters and other forms of advertising that many consumers have a very short attention span.
For this reason, it is important that you KEEP putting your business in front of your target audience.
Customer and Potential Customers
Sending email newsletters are a great way to do just that. It’s not just potential customers who may forget your name. Even people who have done business with you in the past should be on your emailing list.
Again, the ubiquity of advertising, both electronic and otherwise, makes it more difficult for a particular business to stand out.
If your business is repeatedly placed before your target audience of past customers and potential customers, you will place yourself in a position where your business will be more easily remembered.
It Takes Time
The design and writing aspects of creating an email newsletter takes time.
Maintaining an accurate mailing list can also take up some time. It may be time that you honestly do not have the spare time, but there are ways to get the job done without having to put all of your other projects on hold.
Use an Email Marketing Program
Email marketing services, such as MailChimp, make sending email newsletters a quick and easy process.
There are templates that make the design of your enewsletter as simple as a few clicks with the mouse.
MailChimp also includes lots of useful tools for maintaining an updated mailing list and having your enewsletters sent to your list members at whatever time intervals you choose.
The time you will save by using such tools make it worth the money you’ll spend for an email marketing service.
If you do not have the time to write the content yourself, there are options available. The option that involves the least hassle is to hire a freelance writer.
This eliminates the need to hire another employee and allows you to hire a freelancer to complete only the work you need each week or month.
That way, you are not paying for an employee to be on the books during the slower times.
Of course, the bottom line is increased revenue. Sending email newsletters to past customers will keep you in the front of their minds.
Couple that with an outstanding product and good customer service, and you are sure to win repeat business.
For potential customers, they need to see your business name on a regular basis so that when it is time for them to make a decision and choose a provider, your name will be the one that they remember.
For the small expense that is involved with sending and creating email newsletters, it is almost foolish to not participate in this type of marketing.
If by sending email newsletters can get you one more customer or potential customer to remember your name then it will be worth the time and expense.