Like it or not, the telephone is a vital tool and telemarketing does work. Although a computer can take care of most of your business tasks, your prospective customers need to hear your voice to believe that you actually exist.
The bottom line is that making successful prospecting calls is an art and you need to master it. Many business owners make the mistake of making calls without a clear plan of action. Luckily for you, I've compiled a handy-dandy list of Telemarketing Essentials!
Identify the Target Market
By determining your target market, you direct your calls to only those people who may have the need for your products or services. You may consider all those people who have been your clients earlier, as they are bound to have more faith in your company. By concentrating on a definable group of prospects, you will save plenty of time and energy.
Know Your Objective
If you have a clear objective in mind before making a call, you will be more focused. You may want to ask if they would like the literature through mail, or whether they want your web address.
Memorized Script
To be focused on the objective, you can memorize a well-designed script. You can refer to this script when making prospecting calls.
Smile
Even if the call is made over the phone, a smile reaches out to your prospects through your voice. So make sure that you smile every time you talk to prospects!
Accept Rejection Gracefully
For many, the fear of rejection acts as a major deterrent when making prospecting calls. You should be able to accept rejections gracefully, as the prospect may genuinely not need your products or services.
Using the tips above will help you be more successful in your telemarketing efforts!
