Spring is in full bloom, which means summer is just around the corner. The kids will be out of school, summer vacations will begin, and summer consumer spending will be in full swing. This gives you very little time to prepare for your summer season advertising and promotion campaigns.
Summer is a prime season for increasing your sales. More people get out of the home, school-age children spend time outside and in local businesses, and there is a general sense of spending more with summer freedom. To get your part of the summer spending season, here are summer advertising tips you can use to direct customers to your store and even to your online website.
Summer Season Product Promotion
Do you sell products that are related or connected to summer? Now is the best time to start summer marketing by advertising your stock of summer-related items. Do you sell beachwear or other water recreational items? Get going on weekend specials and deals that encourage customers to stop by and buy on their way to the lake, river, or ocean beach.
If you sell garments, spark off summer buying by having a sale on the latest summer styles. This will prompt consumers to think about summer, pull out their wallets, and take advantage of your sales.
Even food service businesses can advertise and promote summer specials. Create menu items that are keenly summer. Perhaps a nice tropical cocktail to complement a seasonal surf and turf meal. Summer-related products are always in demand when the weather turns warm. Be sure your customers know about yours.
The summer is the season for getting outside. Whether you’re in a tourist town or a local neighborhood business, people will be walking outside and passing by your store. Be sure to entice them with your products by having summer marketing sidewalk sales. Weekends are best in neighborhoods, and in towns with heavy tourist traffic, any day of the week is a hot day to offer sizzling deals.
Bring some of your items outside your store. Be sure to create eye-catching signs that will attract attention and get passers-by to stop and browse your inventory. Getting a part of your store outside is a great way to help generate more summer business.
Promote Summer Sports
Summer is a great time to unload your stock of sporting goods. Start your summer marketing by advertising and promoting your list of sporting wear, gear, and equipment. Encourage customers to come by your store by developing sporting themed sales. Outdoor family and friend sports like volleyball, baseball, swimming, and badminton are prime for themed sales.
Encourage Road Trips
More people are on the road during the summer than any other season. It is the season for road trips, vacations, and just getting away for the weekend. Use the travel bug in your customers as a summer promotion strategy to generate more sales. Promote your products for getaways. Offer special weekday deals at your Bed and Breakfast. Promote your stock of luggage and carry bags. You could even create a demand for “travel” music from popular artists. Get people on the road, and you can bet they’ll be spending. Make sure they spend a little at your business too.
Read more in Summertime Promotional Tips and Strategies – Part 2.