In my opinion, Harvey Mackay is one of the leading business and management educators of our time.
I would recommend all of his books to every working person. But I think Swim with the Sharks Without Being Eaten Alive is my favorite. I own a copy and try to read it once a year… or more frequently. Each time I am rewarded with great ideas that simply make dollars and sense.
Swim with the Sharks Without Being Eaten Alive provides absolutely invaluable material to every person in business on topics dealing with sales, negotiating, marketing, customer service, and nearly every other business topic you can imagine. Before I became an entrepreneur I used ideas in his book in the corporate world. Since I struck out on my own, I keep a well-thumbed copy of his book nearby and turn to it again and again.
If you have one book to read this quarter (and most of us are too pressed for time to manage even that!) buy this book and read it:
Swim With the Sharks Without Being Eaten Alive