Top 7 Tips to Launch Your Retail Product During the Holiday Season

Launching your retail product during the holiday can be a great hit if you do it rightly. Read this comprehensive guide to learn the best-proven tricks.
retail product during the holiday

Many new products hit the shelves in the run-up to the holidays, with brands planning to capitalize on the surge in consumer spending during this period. In order to make the launch of your retail product during the holiday a success at this highly competitive time of year, there are a few things you need to get right. So, without any further delay, let’s learn how you can beat the competition this season.

Begin Preparations as Soon as Possible

The earlier you start gearing up for your product launch, the more chance it will have of hitting home with customers.

This also applies to the actual launch date itself; don’t leave it too late, or you’ll miss out on the window during which most holiday purchases are made. If it isn’t available ahead of Black Friday and Cyber Monday, that’s an insurmountable issue.

Consider Which Retail Partners to Work With

Getting your products in front of the right people is about knowing which retail outlets are frequented by your target audience. You don’t want to waste resources by sending the stock to stores where the demographics are skewed against you.

Likewise, it’s worth checking on retail openings and reopenings in the US at Openings24 since the past few years have seen quite a bit of turmoil in the bricks-and-mortar market, and the number of locations operated by some companies has shifted dramatically.

Make a Splash on Social Media

Even if your product is mainly going to be sold at physical stores, you still need to ensure that it has a strong online presence.

Publicizing it through social media channels and even building separate profiles to grow an audience prior to launch makes sense.

Embrace Offers and Discounts

Every shopper wants to know that they’re getting a good deal on the products they buy, and the trend for pre-holiday sales has grown in recent years.

This has meant that even freshly launched items have to be perceived as being a bargain, so incentivizing purchases through offers and discounts right out of the gate is wise.

Obviously, you don’t want to do this at the expense of actually making a profit, so make these time-limited and calculate the affordability of deals carefully.

Don’t Overlook Other Marketing Channels

Digital marketing is effective for launching new retail products, but it’s also not the only way to go about connecting with prospective buyers.

There’s still value to be found in taking a multichannel approach and factoring in print ads, TV ads, radio ads, and so on.

If you’re not sure the best approach to take in any of these contexts, see what competitors and other brands are doing with each format, and you’ll get inspiration.

Prioritize Packaging Design

Products that are intended to appear in a retail environment have to be designed in a way that catches the eye and pulls in the right audience.

A good mix of colors, branding, and product information will enable your packaging design to stand out from the crowd.

You might also consider investing in separate product display materials, allowing your wares to be showcased in exactly the way you want them to be.

Ensure Quality Is Consistent

A holiday season product launch might seem like a short-term push for supremacy, but it’s also a point at which you can push for the long-term viability of your brand. All it takes is for you to win over customers with a high-quality product that meets or exceeds their expectations.

There’s little more valuable to a fledgling product or brand than word-of-mouth recommendations, so don’t go all-in on the marketing without also checking that what you’re selling is worth buying.

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