5 Reasons Your Website Fails to Convert Prospects

In order to keep up with the changing times and to increase your sales, you have probably created your own small business website.

But if you find that you have still not been able to garner additional business, then you should examine the 5 reasons why your small business website may be failing in its objective and follow the business website help tips.

  1. Your website is confusing.

    If you have not hired the right people to design your website, then you may have ended up with a badly designed website.

    Your visitors may be getting confused with the navigation and might not be able to click on the right choices or links. Your fonts could be too fancy to be able to read clearly, or your graphics may be too loud and could be interfering with your site’s content.

    Ensure that your website is visually pleasing and uncluttered. Any fonts that you use should be clear, and instructions should be simple and to the point.

    Your website shouldn’t make your visitors work too hard. If it does, they will not stick around. Follow these tips to create a clear business website design.

  2. It takes forever to load.

    In these fast moving times, your visitors don’t have the time to sit around twiddling their thumbs while your website slowly and painfully unfolds on their screen.

    If your website designers have not used the latest technology or the correct programming to ensure that it is fast and seamless, then you might find that many visitors leave your website without even waiting for your homepage to unravel itself.

  3. Your website has outdated content and links.

    If you do not update your small business website on a regular basis, then your visitors will find that you are only dishing out stale news to them.

    Your links should also be regularly checked. Replace any dead links with ones that work. Change your content with high quality content on a regular basis to attract visitors.

  4. Your website isn’t appealing to your market.

    Your small business website design should be created with your target audience in mind. For example, if you are targeting teens, then the graphics, content and overall appearance should impress the teens that visit your website.

    Similarly, if you have a website for mature people, it should be appropriately designed.

    Simply designing a general website will not suffice because it probably won’t be able to sustain the interest of your target market for long. The first thing you need to do is to conduct market research so that you can identify your target audience.

    Once you know what your prospective clients want, and you offer them the right products through your website, then it is only a matter of time before your website gets more hits, qualified prospects and increased business.

  5. It is non-interactive.

    If your small business website does not allow visitors to send their inquiries, orders or any other feedback then you will lose out on a lot of online business.

    Your website should be ready to accept inquiries, feedback, orders and payments. You need to solicit and be able to improve your online shortcomings.

    Once you do receive an order, you should immediately ship the products and also inform your clients about the status of their order through email. Such interaction will build up trust and thus increase your business.

It is important that you do not end up committing the above 5 mistakes. Follow these small business website help tips to create a well-designed and well-worded, interactive website. You will then be able to garner a lot of business and that will help to increase your online presence.