Amazon FBA sellers have a lot of online tools at their disposal to make their business successful. However, if you’re new to online sales, particularly with Fulfillment by Amazon (FBA) and being an FBA seller, then you may be unsure where to begin. Tracking your products and keeping up with market trends are the best ways to make a profit. But what do you use to do that?
Here are a few ideas for programs to use as you begin selling your products through the world’s largest online retailer.
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1. Product Scouting
Programs like Jungle Scout are designed to track market trends and easily search through thousands of products to help you make yours stand out. Having software like this on your side will be immensely beneficial as you create your product postings and start selling. Jungle Scout is one of the original versions of this, but if you don’t want to use it, there are many Jungle Scout alternatives like the ones listed here: https://projectfba.com/jungle-scout-alternative/.
2. Feedback Collector
FeedbackExpress is a popular version of this. Essentially, it prompts buyers to submit reviews or comment about their purchases. You can use these to gather more information about how to advertise your product better, or simply use it as a good review. It’s a highly successful program, and most sellers love getting comments about their products to use in sales.
3. Inventory Tracker
Usually, Amazon FBA requires you to track your inventory as you sell items from their warehouse. They charge by inventory space and size when you pay the fees for keeping things in their warehouse. The easiest way to do that is with an inventory tracking software like Inventory Lab. Many of these programs have a monthly fee, but they go above and beyond inventory. Some assess profitability for you over time based on sales, and others have even more features!
4. Keyword and Ranking Tools
Like any other business, FBA sellers should keep the importance of keywords and SEO for small business in mind. When people search for products, you want yours to be one of the first to come up so they’ll be more likely to buy it. Using keywords associated with your product – but not overloading it – is one way to do that. Looking at other product listings for keywords can be tedious, which is what makes these programs great. Some tools analyze searches and products similar to yours to help you find the best keyword options, so these are a great thing to use.
Our preferred SEO keyword analysis tool (affiliate link) is SEMrush, which we use for this site and others. It quickly identifies high volume search terms that you can pursue to generate more traffic to your web pages.
5. Shipping Management
Once you’ve sold the product, the next major step is shipping. Shipping is not just boxing it up, sticking it in the mail, and forgetting about it. However, the great thing about being an FBA seller is that, typically, Amazon takes care of all the “dirty work” for you, and provides tracking information. For this, the Amazon seller app is a good option, but if you choose not to use Amazon’s shipping, you can do it manually. In these cases, it is better to have your own program set aside to help you keep all of your shipments in order.
There are so many tools and programs out there designed to help online sellers succeed. Even with FBA and the Amazon warehouse, it can be challenging to keep track of everything. With software for things like inventory, shipping, and even ones designed to help you increase your search rankings, you will find that being an FBA seller isn’t all that daunting. Use the right tools, and you’ll turn a significant profit quicker than you thought possible! Alternatively, if you do not have the knowledge on how to do it, you can hire someone who have the expertise in this field. An Amazon SEO consultant will be able to provide good insights to help increase your search rankings.