Brand Identity Marketing: Building Brand Identity

A brand identity is built around a product or service. To promote brand identity, many companies create a “brand kit” or “identity kit”. Here’s how.

Brand Development: 6 Important Steps to Begin Creating a Brand

Brand development is the process of creating a meaning behind your company’s products and services. Start with these 6 steps create a brand.

The Benefits of Digital Image Management to Stay Organized

Digital image management helps maintain brand identity and keeps your image files organized, which is a big time-saver for marketing teams.

5 Reasons Why Your Product Need Custom Packaging

If you own a product-based business, then getting custom boxes for your brand has many benefits, including increased brand recognition.

Prioritizing Brand Management for Your Business: What You Need to Know

Effective brand management for business can help build a more loyal customer base, increase retention, and even allow you to increase prices.

How to Add Personal Touches to Your New Food Establishment

Whether your business is a restaurant, café, or bakery, add personal touches to make your business truly feel like yours.

10 Cost Effective Ways to Promote Your Brand Message and Identity

Brand identity and brand message are important aspects of marketing your small business. Here are 10 simple and low-cost ways to do it.

Importance of Branding for Startups in This Digital Age

The word “branding” is thrown around a lot in almost every major business sector today, so much that it has started devaluing what it really stands for. Marketing and branding are different things. Learn the importance of branding in today’s competitive environment.