A brand identity is built around a product or service. To promote brand identity, many companies create a “brand kit” or “identity kit”. Here’s how.
Brand development is the process of creating a meaning behind your company’s products and services. Start with these 6 steps create a brand.
Digital image management helps maintain brand identity and keeps your image files organized, which is a big time-saver for marketing teams.
If you own a product-based business, then getting custom boxes for your brand has many benefits, including increased brand recognition.
Effective brand management for business can help build a more loyal customer base, increase retention, and even allow you to increase prices.
Whether your business is a restaurant, café, or bakery, add personal touches to make your business truly feel like yours.
Brand identity and brand message are important aspects of marketing your small business. Here are 10 simple and low-cost ways to do it.
The word “branding” is thrown around a lot in almost every major business sector today, so much that it has started devaluing what it really stands for. Marketing and branding are different things. Learn the importance of branding in today’s competitive environment.
Customers desire value and will pay more for it. Find out how you can assure that your products or services are selling their proper value.
Rebranding may be exactly what you need to jumpstart your business to the next level. Read our article on how to successfully rebrand, along with lessons gleaned from other companies’ rebranding efforts.