MSP SEO and the Ultimate MSP Keywords That Capture Leads

This complete guide on MSP SEO and our data-driven list of MSP keywords can give you a massive marketing advantage over your competitors.

MSP SEO done properly with solid MSP keywords will drive more business without paying for ads. At this very moment, there are qualified prospects looking for managed service providers just like you. When you incorporate thoughtful MSP SEO into your marketing strategy, including using strategic MSP keywords, you can create an avalanche of qualified leads.

As an MSP, you know that ranking high in search engines is essential to getting found online and driving website traffic. But what are the best keywords to use for your MSP website? And how can you ensure that your website is optimized for search engine success?

Before we dive in, take a look at the market potential for managed service providers who use SEO. In this 90-second video, I review how many searches are being done each month for the services you offer right in your backyard. The search volume is staggering. Local SEO is one of the hidden gems in MSP SEO and can generate many qualified leads every week.

SEO for MSPs

My company specializes in helping SEO for MSPs. I’ve already done the keyword research for you. In this post, I’ll share with you the ultimate MSP keyword list and specific tactics to use these keywords to improve your website’s ranking. I’ll also touch on the benefits of working with an MSP SEO company to help you with your online marketing efforts.

MSP SEO Crash Course

By the end of this post, you’ll have a better understanding of which keywords to target for your MSP website, as well as how to optimize your website content for the best results.

Quick note: if you would like to learn how to do SEO for your MSP without hiring an agency, you’ll find my crash course on the topic very helpful – it includes a list of 100+ well-researched keywords that you can use immediately:

MSP SEO Crash Course →

Now, let’s briefly touch on what MSP SEO is and how it can help your business grow online.

What is MSP SEO?

MSP SEO stands for managed service provider search engine optimization. In short, it’s the process of optimizing your website for the search engines so that you can rank higher in search results and drive more traffic to your site.

There are a number of different factors that go into MSP SEO, including on-page optimization (such as using the right keywords and tags), off-page optimization (such as link building and social media engagement), and technical SEO (such as ensuring your website is fast and mobile-friendly).

Why is MSP SEO important?

MSP SEO is important because it can help you to achieve two main goals:

  1. Improve your website’s visibility in the search engines
  2. Increase website traffic

By ranking higher in the search results, you’ll ensure that your website is seen by more people. And by driving more traffic to your site, you’ll have a better chance of converting those visitors into leads and customers.

Search engine optimization for managed service providers offers a unique way to tap into the flood of companies searching for businesses like yours.

It helps you capture market share through inbound lead generation where people who are seeking out your type of services start at Google with a search term, like “managed service provider near me” and make their way to your business.

The revenue potential is staggering!

Take a look at the numbers on SEO for MSPs.

In any given month, here’s what the search volume for terms related to “managed service providers” looks like just in the United States:

msp seo monthly search volume

Adding up the numbers on these nine terms alone shows that there are nearly 28,000 searches per month.

If that weren’t a big enough potential market, include related terms like IT, computer, data security and localization terms like the city or area you serve.

Together, they add up to 400,000 searches per year – all from individuals looking for services that you provide.

That’s a lot of prospects! There’s no shortage of opportunities to expand your MSP business.

In short, MSP SEO is a crucial part of any effective online marketing strategy.

msp keywords

Identifying the right set of keywords informs you of the content you’ll need to create to promote your MSP services. We’ve done a lot of keyword research for you in this guide.

Next up: your ideal starter list of MSP keywords. Note that this list isn’t comprehensive. There are numerous keyword opportunities that remain untapped, including many terms that focus on industry niches.

If you’re ready to tap into the lead flow, request our MSP SEO Agency proposal and we’ll help you chart your next steps.

MSP Keywords: The Ultimate List

Let’s dive into the list. Now that we’ve answered the question, “what is MSP SEO?”, let’s move on to the next question: “what are the best keywords to use for your MSP website?”

To help you get started, we’ve compiled a sampling of MSP keywords that you should be targeting. Two quick notes:

  • Volume = monthly search volume in the United States
  • Keyword Difficulty (KD) = how hard it is to get ranked for this keyword on a scale from 0-100. MSP keywords with KD below 30 are ideal since they are much easier to get ranked on.
Keyword Volume Keyword Difficulty
managed service provider 12100 68
managed service providers 4400 73
managed services provider 3600 70
managed it service providers 2400 59
managed it service provider 1300 69
managed security service provider 1300 58
it managed service provider 1000 66
managed service provider near me 1000 51
it managed services provider 880 59

While the MSP keywords above have a higher monthly search volume, if you add geography to the search term you will quickly find that there is ample opportunity to get ranked well for good volume terms. Here’s a sampling:

Keyword Volume Keyword Difficulty
managed service providers in new hampshire 590 18
long island managed service providers 480 15
managed service providers in atlanta 480 29
managed service provider seattle 320 25

There is yet another opportunity for strong MSP keywords that have good search volume and low keyword difficulty. Add in a nuance to the term as follows:

Keyword Volume Keyword Difficulty
managed service provider pricing 260 23
evaluating a managed service provider 210 23
managed service provider jobs 110 23

As you can see, quite a few people are looking for pricing information, evaluation criteria and even jobs.

You can create an MSP pricing page to share how prospects might consider viewing the value they would get from your services and then provide a range so you pre-qualify them before they contact you.

If you’re looking to hire people to grow your business, create a page that is optimized to help candidates find you and apply to your open positions.

These are just a few of the many different keywords that you could be targeting. To get a complete list of keywords that are relevant to your business, sign up for a free trial of SEMrush or contact us about our SEO Coaching and SEO audit services.

For a fast start, my MSP SEO Crash Course contains a spreadsheet with over 100 keywords that you can download and start using immediately create unique content that attracts qualified leads.

I’ve Got My Keywords. Now What?

Once you have a list of keywords, the next step is to start incorporating them into your website content. Here are a few tips for how to do that:

  • Use keywords throughout your website, including in your website copy, titles, and tags.
  • Create targeted landing pages for each of your keywords.
  • Use keyword-rich anchor text when linking to other pages on your website.
  • Monitor your website’s search engine ranking for your targeted keywords using SEMrush.

MSP Website Content Kit

MSP Website Content KitIt’s a lot easier to edit content than it is to write it from scratch. We’ve prepared a complete content kit to make it easy to update your website with informative pages rather than basic information about your services.

Get the MSP Website Content Kit →

This kit contains 11 pages of professionally written content that you can edit (if you’d like) with additional MSP keywords that are tailored to your business. You’ll quickly be able to create an educational site that attracts new prospects.

Instantly have meaningful website content on security, remote monitoring, data backup and more. It also includes a security checklist that you can offer as a download to capture leads from your website.

Getting Found on Google Maps: Local SEO

If provide services to your local area, then ranking high in Google Maps is essential to getting found online and driving website traffic. But what are the moves you need to make to get your MSP website – or rather company – found on Google Maps for local search?

This image shows how powerful having your company on Google Maps is. While this example is for SEO for Life Coaches, you can easily swap out the search term for any one of the many MSP keywords above.

google business profile for life coaching


Here are the steps you need to take to ensure local SEO success for your MSP marketing efforts:

1. Claim and verify your Google Business Profile (GBP) – this is critical for local SEO success. Be sure to include key information like your business name, address, and phone number. You can also add categories, photos, and other details that will help people understand what your business is all about.

2. Optimize your Google My Business listing – Once you’ve claimed and verified your GMB listing, take some time to optimize it. Include relevant keywords in your business description, and add photos and videos that will give potential customers a sense of what your business is all about.

3. Build local citations – local citations are listings of your business on directories and other websites. Be sure to include your NAP (name, address, and phone number) on all local citations, as well as a link back to your website.

4. Build links – One of the most important ranking factors for local SEO is link building. Work on getting high-quality links from local websites and directories.

5. Monitor your local SEO progress – Use a tool like SEMrush Local to track your local SEO progress and ensure that your listing is appearing in local search results.

Learn More - Top 10 SEO Ranking Factors: How to Increase Google Ranking

By following these steps, you’ll be well on your way to getting found in local search and driving website traffic.

MSP SEO Tech Stack

Just like MSPs use tools to provide services to clients for encryption, anti-virus, data backup, security and more, SEO tools provide you with the information you need to generate an avalanche of incoming traffic.

I personally use the tools in this list below. These are affiliate links, which means I may get paid a small fee at no extra cost to you. Again, I personally pay for the professional versions of each of these products in order to do the MSP SEO work I describe on this website.

Tool Affiliate Link
Keyword Research (most important tool)
On-Page Optimization
AI Writing Assistant
Website Lead Capture
Video Editing and Subtitles
Website Hosting

MSP SEO Services

marketing coaching raj kheraThe benefits of using an MSP SEO company to help you with your online marketing efforts are numerous. Just as you are an expert in providing managed services to your clients, MSP SEO companies are experts in the field of search engine optimization and can help you to achieve top rankings in the search engines faster and more effectively.

In addition, MSP SEO companies can also help you to create targeted landing pages, monitor your website’s search engine ranking, and build local citations. By working with an MSP SEO company, you’ll be able to focus on what you do best – running your managed services business – while leaving the SEO to the experts.

Don’t miss out on the benefits of MSP SEO services – contact our MSP SEO company today and see how they can help you grow your business.

While it’s possible to do MSP SEO on your own, it’s often best to work with an experienced MSP SEO company. Here are a few benefits of working with an MSP SEO company:

  • They have the experience and knowledge necessary to help you achieve success online.
  • They can save you time and energy by handling all of the heavy lifting for you.
  • They can help you to avoid common mistakes that could hurt your website’s ranking.

If you’re serious about growing your business online, then working with an MSP SEO company is a smart investment.

Schedule an SEO services consultation →

Hire an MSP SEO Agency

msp seo done with youMSP SEO is a crucial part of any effective online marketing strategy. By targeting the right keywords and optimizing your website for the search engines, you can improve your website’s visibility, drive more traffic to your site, and generate more leads and sales.

If you need help with your MSP SEO efforts, then we recommend working with an experienced MSP SEO company. They have the knowledge and experience necessary to help you achieve success online.

MSP SEO Agency Package →

And remember, if you need any help with your MSP SEO efforts, our team of experts at is always here to help. Our SEO coaching services will guide you step-by-step to big increases in your online presence and your ability to attract new prospects.

We offer a full range of MSP SEO services, from keyword research to on-page optimization to link building and beyond. Contact us today to learn more about how we can help you grow your business online.

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Affiliate Disclosure: This post may contain affiliate links, meaning we get a commission if you decide to purchase something using one of our links at no extra cost to you.