You hear it daily: you need high quality content. When you’ve finished writing, you might ask yourself, “is this good content quality?”
The answer lies in what Google wants to see in your content. They call their guidelines E-E-A-T, which means they want your content to show your experience, expertise, authoritativeness, and trustworthiness.
That’s the lens they look through to decide if your content is of good quality and worth ranking.
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How to Answer: Is This Good Content Quality?
For the last two months, I’ve been heads down in private beta mode with a new content marketing product I’m bringing to market called MakeMEDIA. It helps you create high quality content fast. And the big question it helps you answer: is this good content quality?
If you follow my daily LinkedIn posts, you might already know about this from my “Startup Diary” posts.
I share stories about our screw ups and miscalculations, plus the victories. The posts have inspired others as they follow a similar journey in bringing their own products and services to market.
And that’s the key to good content quality:
We perceive a story as “good” when we connect to something about it – the characters, the situation, the setbacks. It’s relatable raw emotion.
Good Quality Content: The Story Behind the Story
Stories tie us together.
What your prospects see on your social posts and comments, the insights they discover from your blogs, and the reminders they get in your newsletter all shape how they perceive your brand.
If you’re doing content right, many will interact with your online presence well before the first email, the first call, or the first meeting. Your content quality has to be good. Really good. And it can’t feel like AI wrote it.
Because we’ve all developed our own sense of AI detectors.
AI can be a useful tool, but there’s something it can’t do: feel.
That’s reserved for us humans. It goes to the heart of answering the question “is this good content quality.”
No matter what you sell, how you make someone feel is usually the difference between landing a new client and getting the “sorry, we picked someone else” email.
See our AI-Powered LinkedIn Content Strategy Guide
Quality Content Makes Prospects Feel
I see this repeatedly: generic content repels. The more AI-sounding it is, the faster you alienate your audience because they know it’s not your thoughts. Most professionals are now able to recognize 100% AI-written content because of its generic style and tone.
On the flip side, the best content creates this emotional thought:
I want that to be my story.
This is true regardless of what you sell. It works for products, cybersecurity, coaching, real estate, consulting, agency services, you name it.
You simply need a story that your audience can identify with – a story that they would like to make their own. Plus, it has to feel achievable, not out of reach.
Capture the Story
AI can generate words quickly, but it can’t share your unique customer experiences. Nor can it provide real-world context that resonates with your clients and prospects. The stories it tells are made up, or have already been told. They’re not real. Smell test, here we go.
You need real stories.
To get your audience to identify with your story, you’ll want to capture your existing customer’s thoughts and experiences.
I do this using by asking one question:
Think about the last time you were using our product. What were you looking to do that day, not just with our product, but what were the other things you had to get done that day or week?
Listen and take notes. Record your conversation if you can – it might even turn into a testimonial video.
Use numbers in your story.
→ “I got to page 1 of Google within 5 days”
→ “We saw a 30% decrease in phishing emails”
→ “We started saving 4-5 hours a week instantly. That’s over $30,000 a year we don’t waste anymore.”
Numbers are the heart of your story. They help to create the “I want that” feeling.
The SEO Benefits of Customer Stories for Good Quality Content
This approach allows you to tell the story of the journey that got your client to a place they wanted to be. When you share this journey with others like your client, they can visualize themselves on the journey, too.
- Also see: Business Storytelling Frameworks
These thoughts make your content 100% unique, which is what Google wants to see for search engine optimization (SEO) purposes.
Their algorithm favors helpful insights that it doesn’t detect anywhere else. And that’s how you answer “is this good content quality?”
A Very Fast Way to Make Good Quality Content
Creating high quality original content for social, websites and newsletters can be a lot easier than you might think.
This brings me to why I’ve been hunkered down.
Meet our new product, MakeMEDIA.ai. It enables you to create SEO-rich content just by talking through a guided interview. It creates a detailed outline, like a slide deck for a presentation, on topics you know well. Just talk and it transforms your conversation into valuable content that can help advance your Google rankings.
It’s now in free beta for another two weeks. If you’d like to try it out, visit:
It melts 4 hours of painful writing down to a 15 minute easy conversation – and it delivers a solid draft to you in minutes.
Now I’m curious:
What customer stories could you share to make your content more engaging?
Wishing you success!
