Learn SEO for manufacturers by watching a real-life example as I dissect Airgility’s content marketing strategy and website for SEO opportunities.
In the dynamic landscape of SEO for manufacturers, the marketing teams of manufacturing companies often grapple with the challenge of standing out in a crowded online space. I recently shared valuable insights in a December 2023 livestream with Pramod Raheha, CEO of Airgility, focusing on elevating manufacturing SEO. This article encapsulates our conversation, offering a roadmap to mastering SEO for manufacturers.
Table of Contents
SEO for Manufacturers
Meet Airgility, a company that specializes in building advanced drones. Together, we dig deep into their website’s manufacturing SEO opportunities and discuss how to optimize their web content. I outline the importance of understanding the buyer journey and how SEO ties into that. To illustrate this, we explore the different keywords that potential customers might use to find Airgility’s services.
Using AI tools such as ChatGPT and SEMrush, we identify relevant keywords, use AI to create an outline of potential blog topics, record a dialogue based on this outline, and finally repurpose the dialogue into a content-rich article. This strategy can be applied to both product-based and service-based companies. Tune in for this insightful and educating discussion on leveraging AI for website SEO and content creation.
Learn SEO for Manufacturing – Livestream Replay
Inside This Manufacturing SEO Video
- 00:00 Introduction and Guest Introduction
- 00:26 Purpose of the Video and Brief on Airgility
- 02:36 The Importance of SEO and Content Creation
- 02:53 Understanding the Buyer Journey
- 04:17 Use Cases for Airgility’s Product
- 06:09 Keyword Research and SEO Strategy
- 13:29 Creating Content Using AI
- 16:07 Leveraging Competitor’s SEO Work
- 18:41 Creating an Outline for Content
- 21:52 Recording and Transcribing Content
- 23:10 Converting Transcripts into Articles
- 23:47 Applying the Process to Service-Based Companies
- 25:16 Conclusion and Final Thoughts
Websites mentioned in this video:
Manufacturing SEO: Understanding the Buyer’s Journey
Awareness Stage
The journey begins with awareness. Here, potential clients are just discovering their needs. For Airgility, this translates to content that highlights the burgeoning world of drone technology in industrial applications.
Research Stage
The next phase is research. Prospects now seek detailed information. For instance, someone interested in drone technology might look up “drone inspection services” or “benefits of drone utility inspection.” These are the kinds of search queries Airgility’s website needs to cater to.
Use Case Stage
Finally, the use case stage. It’s where potential clients are ready to see how a product or service fits their specific needs. Detailed case studies on drone pipeline inspection or drone’s role in emergency response can be powerful here.
Keyword Mastery: The Heart of SEO for Manufacturers
A crucial part of the SEO journey is identifying and integrating relevant keywords. Using tools like SEMrush, you can see how to pinpoint keywords that are not only highly relevant to a niche market like drone services but also have lower competition.
For Airgility, terms like “drone inspection,” “drone utility inspection,” and “drone pipeline inspection” are goldmines. They are specific, relevant, and more likely to attract a targeted audience.
The Power of Use Case Content
Content is king in the world of SEO, and this is especially true for manufacturing companies. The trick lies in crafting content that resonates with the target audience while incorporating crucial keywords naturally.
Blogs and Articles: Writing blog posts on topics like “How Drone Inspections Are Revolutionizing Utility Management” or “The Future of Pipeline Maintenance with Drones” can attract readers at different stages of the buyer’s journey.
Case Studies and Use Cases: Highlighting real-life applications, such as Airgility’s drone technology in emergency response or infrastructure inspection, provides tangible proof of the technology’s benefits.
Leveraging AI in Content Creation: In the video, I also introduce a modern twist: the concept of using AI to create content outlines and even convert spoken words into written content. This approach can significantly streamline the content creation process, especially for businesses that might not have extensive resources for content marketing.
Putting it All Together: A Structured Approach to SEO
With the right keywords and content strategies in place, the next step is structuring this information on a website effectively. This involves:
- Homepage Optimization: Ensure that the homepage succinctly captures the essence of the services offered, using keywords strategically.
- Blog Section: Regularly update the blog section with relevant articles, integrating keywords in a way that feels natural and engaging.
- Case Studies: Devote a section to detailed case studies, showcasing the practical application and benefits of the products or services.
The journey of mastering SEO for manufacturing companies, as I shared through Airgility’s example, is a testament to the power of targeted SEO strategies. By understanding the buyer’s journey, mastering keyword research, creating compelling content, and leveraging the latest AI tools, manufacturers can significantly boost their online visibility and reach their desired audience effectively.
By following these insights and strategies, manufacturing companies can craft an SEO blueprint that not only enhances their online presence but also resonates deeply with their target audience, driving engagement and business growth.
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Also See: Manufacturing Business Plan
Author: Raj Khera is an SEO Coach, a former 3x CEO, and publisher of MoreBusiness.com
