Monday, September 28, 2020
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6 Advanced SEO Strategies & Techniques for 2020

It’s 2020, but for business owners and marketers, the main objectives remain the same: we want to attract more traffic. We want to improve our rankings in search engines. We want to make the most out of SEO.

Luckily for you, the following 6 SEO tactics can help you achieve just that. 

These advanced SEO ideas will help you improve your traffic numbers and rankings, but if you need some help with implementing them, consider using professional enterprise SEO services

1. Repurpose Your Content

Consider repurposing your content into new formats in order to drive better results.

Even though standard articles and guides are perfectly fine, you need to keep in mind that a huge number of businesses are publishing this type of content. To be more precise, more than half of the companies that use content marketing tend to publish content every single day!

This means that you need to find a way to stand out from the crowd and keep users coming back by offering fresh content formats like infographics, videos, and social posts. 

When repurposing your content, focus on:

  • Pages that contribute in value to your company objectives
  • Pages that offer the best possible ROI
  • Pages that are decreasing in traffic, engagement, and conversions
  • Pages ranking lower in search results

Take your time to decide which pages are worth repurposing, as you want to make the best investment of your time and money. Do some research on SERPs, audience, and keywords to figure out what types of content work best for your industry.

2. Work on Internal Linking

Why is internal linking important? Well, internal links help search engine bots find, index and understand all the pages on your website. Internal linking also helps connect your content and give search engines an idea of the structure of your site. They can establish a hierarchy on your website, allowing you to give the most important posts and pages more link value than other, not so important, pages.

Developing an internal linking process might take some time, depending on the size of your website, as well as the procedures for it. 

When optimizing old pages on your site, as well as when creating new content, make internal linking your priority. Make sure to link to pages that provide some value for readers, as well as pages that are deeper on your website.

It also doesn’t hurt to use anchor texts that include your main or related keywords in order to give both human users and search engine bots an idea about where the link will take them.

Our favorite tool for SEO research is SEMrush (affiliate link), which we use daily for this site and others. We’ve arranged for MoreBusiness.com visitors to get an extended 14-day free trial (normally just 7 days) if you’d like to try it out.

3. Make Sure Your Website Is Mobile-Friendly

Today, having a mobile-friendly company website is non-negotiable and here’s why:

  • Over 50% of all web traffic comes from mobile devices
  • Over 40% of all online transactions take place on mobile devices

But, most importantly, Google has implemented a mobile-first approach to indexing and crawling websites, which means that its bots view your site from the perspective of a mobile device, rather than a PC or laptop. 

Finally, having a mobile-friendly site is also important for your website visitors. 

If you are unsure about your website’s mobile-friendliness, use Google’s Mobile-Friendly Test tool. 

4. Improve Your Page Speed

In today’s fast-paced world, people expect fast online experiences, and Google is making sure they get them. 

The largest search engine uses page load speed as an important ranking factor because users expect sites to load in no more than 3 seconds. If your website fails to meet this benchmark, your rankings will definitely suffer. If your site takes ages to load, people will get frustrated and go to your competitors. 

One of the ways you can check your page speed is through Google’s free PageSpeed Insights tool.

Here’s what you can do to improve your page speed: 

  • Compress your images
  • Optimize your HTML code
  • Limit your number of redirects

For some of these tasks (such as optimizing code or redirects), you’ll probably need to rely on developers, depending on your industry and strategy. 

5. Optimize Your Content for Google RankBrain

Google is the largest search engine, so tailoring your SEO strategy to it is a must. 

RankBrain is a component of Google’s algorithm that uses machine learning to determine the most relevant results to search engine queries.

RankBrain is very important for SEO; in fact, it’s one of the top 3 ranking factors for Google. 

When you optimize your content for RankBrain, focus on the meta descriptions and title tags. These two encourage people to click on your listing but they also help search engine bots to understand your content. For best results, your meta description and title tag should include your main keyword. 

6. SEO Automation/Programming

This year, consider tapping into programming languages like R and Python in order to eliminate redundant and time-consuming tasks. SEO automation will allow you to make the most of marketing fundamentals like creating an outstanding customer experience, branding, listening to your target consumers, and providing timely responses.

Experts claim that programming makes SEO better and allows more sophisticated data analysis. It also enables you to apply machine learning to solve complex issues, incorporate other data sources for insights, and make decisions that would normally be difficult and require human input.

Final Thoughts

With these 6 advanced SEO tactics, you can take your SEO strategy to a whole new level. Whether you decide to focus on content optimization, mobile-friendliness, or page speed, you can improve your SEO and be on your way to the #1 spot in search results in no time!

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