Back to School…Already!

I opened up the newspaper that came in my mailbox today… and a flyer's bold headlines leapt out: Back to School Sale!

In my area, school doesn't start until September, so why are we advertising this so early? My guess is that we want to get a jump on the competition… sort of a “first-to-market” idea on a marketing level.

But is it wise? As summer winds down, there is an anticipation of school for school children AND parents (and even for reluctant students, too). But personally, I think it's too early. Sure, you might get some of the eager students shopping there, but it seems to me that back to school specials are one of the things that mark the end of summer. Putting them out too early could turn off shoppers who don't yet want to admit that summer is more than half over.

What's worse, I know that as soon as September gets here and the students go back to school, I'll stop seeing back to school specials and start seeing Halloween candy. I'm not thrilled about that either — partly because of the same reason, but also because I need to avoid too many sweets.

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