Beverage Labeling – How Important are Labels in the Beverage Industry?

With so many beverages on the market today, it's hard for people decide what they want to buy. That's why beverage labeling is so important.
beverage labeling

The beverage labeling industry is a vital part of the beverage market. When you think about it, it is one of the first things that people will see when they pick up a drink from the shelf. The information on the label can be pivotal in helping people decide which drink they want to buy.

For any business owner, it is important to make sure that your product stands out in a crowd. And that’s why beverage labeling is important. With so many beverages on the market today, it can be difficult for consumers to decide what they want to purchase. Make sure that you are putting your best foot forward by having a great label with all the right information!

What is a Beverage Label?

A beverage is any liquid intended for drinking: water, juices, sodas, energy drinks, cocktails, or alcoholic beverages (beer and wine). Labels are critical in making these products competitive in the consumer marketplace.

As you already probably know from daily life experiences with drinks, a label is anything attached to a container that provides information about the product’s contents. It can be paper or plastic film, but either way, its purpose is to convey information about the product inside. For example, most beverage labels include things like nutritional facts or ingredient lists for foods and beverages.

Beverage labeling is a crucial aspect of packaging design because they are the first thing consumers see when they see your product on store shelves. Since this will likely be their first impression of your brand and products, you must design labels that attract attention and clearly communicate what makes your beverage special.

Benefits of Beverage Labeling

There are many advantages of using labels for beverages:

  • Labels serve to identify a beverage. For example, if you find an unlabeled drink in your refrigerator, you would not know what it is unless someone else tells you or unless you can read the ingredients and make a guess.
  • Labels build brand recognition and identity. A unique product label gives your beverage a distinctive look that helps customers recognize it on store shelves or in restaurants. Once they see and identify the product label, they may be more likely to buy and drink your product again.
  • Labels promote marketing and advertising opportunities by giving companies room to print logos, promotional messages, website addresses, etc. So, customers will learn about the product without scanning through the detailed descriptions of its history or nutritional facts. It increases sales by making it easier for people to notice products as they walk past them at the store.

Types of Beverage Labels

Paper Labels

Paper labels are the most common type of beverage labeling. They provide an economical solution for producing drinks like water bottles and beer bottles. The paper can be coated or uncoated to give it a smooth look. It can also have a textured feel with a rough finish. This type of label is also easy to print on and offers a good surface for high-quality graphics that pop.

Plastic Labels

Plastic labels are best for beverages needing to withstand moisture, oil, abrasion, or chemicals. These labels are durable enough to survive in damp environments such as refrigerators and storage areas where spills might occur, and they have excellent shelf life without discoloration or fading.

Shrink Sleeves

Shrink sleeves are popular in the beverage industry because they cover a large portion of the package, offering more space for branding and logos than other label types. Shrink sleeves wrap around the container at 360 degrees, conforming tightly to every contour, so minimal adhesive has to be applied. 

It provides a clean look with no residue left behind when the sleeve gets removed. They are ideal for use on difficult shapes such as odd-shaped bottles with bulges or curves since those contours would not affect their appearance like other types of labels would be affected by them.

Beverage Label Designing and Printing

If you are a small beverage company, it can be tempting to do your labeling. After all, you have access to plenty of software and labeling machines online that make the process easy. Almost any computer can run a design software, and most people have a printer too. If you decide to go this route, it is important to know that designing and printing your labels comes with many risks. Do your research before you commit to doing things on your own!

Many people find that hiring a professional is easier, cheaper, and more stylish than trying to do it themselves. If you invest in a good designer upfront, they will usually make sure that their label design meets the requirements of different countries and jurisdictions where they intend to sell the product. 

This kind of professional support can be priceless compared to the headaches of researching those regulations yourself or getting rejected by different regulators while they try to enforce those rules in their time frame!

Do not forget about printing either. If you print too many labels at once or in one location instead of others, you could waste money because no one wants them as they already bought other things from local stores instead, so why would anyone want them?

Importance of Product Labels in the Beverage Industry is Undeniable.

If you want your business to grow exponentially, make sure to provide a unique product label and design. Product labels help consumers decide what to buy, and they are vital for marketing your products.

Although you may think that people hardly pay any attention to labels, they do! Labels can give the customer an idea of what the product is about, and they can help to promote the brand and advertise it. 

If you are not sure which label design will be best suited for your beverage products, contact a professional printing company that specializes in creating custom labels. They will be able to help you come up with something that fits perfectly with your business goals.

Today's Free Templates

Pizzeria Business Plan

Use this free pizza business plan to create the best pizzeria restaurant or shop in town that’s also a thriving, profitable business! Includes market analysis, strategy, more. Works for any other type of restaurant business plan, too. Free download available to customize the plan in Word or PDF for your business.

Affiliate Disclosure

This post may contain affiliate links to help us pay for running the website. See our affiliate disclosure for details. Thanks!

Free Marketing Plan

Download our free marketing plan example to create a detailed plan for your business. Includes sample text, charts and tables.

 

SEMrush