Productivity is always a challenge for entrepreneurs. It’s so easy to default to putting out fires and that mentality takes your mind off of building your business.
What you need is to find strategies that let you automate business building so that it can operate virtually on its own, allowing you to focus on other things WHILE your business grows.
Permission based (or “opt-in”) email marketing lets you ask for and receive people’s email addresses and then market to them on a regular basis. But just doing that on your own can be time-consuming (which equals costly) because you have to manage opt-in lists, take people off of the list when they unsubscribe, ensure that you are compliant with the CAN-SPAM Act, AND create your marketing message.
An email management system does that for you; all you have to do is create a regular marketing message… they manage the lists and ensure CAN-SPAM compliance. And when someone else is taking care of those critical details, you can be far more productive!
