Far too many businesses start a Web site with no real idea why they’re doing it, other than vague visions of a nation of eager customers ready to start buying as soon as they’re online. If you have decided to go on the Web with your business, make sure you see a return on your investment by capitalizing on the following advantages:
Maximizing the advertising budget. You can put up much more detailed information on your Web site without paying extra, as you would have to do in print or air media. Maintained properly, the site is always ready, can be accessed 24 hours a day by anyone with a computer, and reaches your target audience — those browsing the Web looking for your product or service. You’re allowed to present your business in a completely controlled environment, without worrying about what page the ad is going to appear on, what other ads might appear next to yours or other concerns.
Great customer service. Your Web site can keep providing all the information you want it to provide all day and night, every day of the year. There’s no easier way for customers to get information at their leisure. No worries about getting put on hold, standing in a long line, or finding a building in a strange part of town and a legal parking place. A well-constructed Web site can answer questions via FAQs (Frequently Asked Questions documents) quickly, and customers with more in-depth questions can write e-mails and receive specialized answers.
Facilitated customer communication. Web-based marketing offers unparalleled ease of high-speed interaction between the business and customer. Any inquiries or special requests can be processed as quickly as you wish. Such easy interaction can provide a gold mine of marketing data for you as well.
Instant international presence. Now that almost every country on earth is connected to the Internet, small businesses can go global literally overnight. This is a tremendous opportunity with attendant tremendous challenges: People from Australia or Finland can order, but can you ship?
Easy updates of information. Understand that since it’s possible to be up-to-the-second accurate with prices and other information on your Web site, that’s what customers expect.
Personal touches. Everyone visiting your Web site can get a video and sound greeting from the president, if you wish. You can personalize your online operation to any degree your imagination and Webmaster can handle.