Direct Response Marketing
This type of marketing is planned to seek direct response that is quantifiable and specific. The delivery of response between the advertiser and the viewer is direct. It means that the customer answers directly to the marketer. It is different from direct marketing, where the marketer gets in contact with the prospective customer directly. Here, marketers use the broadcast media to attract customers and response to the product advertisement. In direct marketing there is no involvement of any intermediary broadcast media.
Importance of Branding
Branding is essential for large companies, such as Microsoft and Coca-Cola. Although branding alone can drive a business, repetition is also very important. Good branding enhances the customer’s trust in your business. Branding usually enhances the direct response; however, a business owner should never hesitate to sacrifice branding if it negatively affects direct response.
Direct Response and Branding for Small and Medium Sized Enterprises
Small or medium sized enterprises should ideally not build a brand image because this is a long-term process, with no guaranteed results. Small enterprises cannot compete with the big brands and neither are they equipped to wait for years to build their brands. Therefore, direct response marketing is the perfect solution. It is better to emphasize direct response marketing because it diverts customers to the business faster in the short-term. However, small or medium enterprises can also build their brand identity and rapid customer response within a short time.
If you keep building your brand name consistently, the future direct response will earn the loyalty of customers as the brand grows and succeeds. You could employ the services of a reputable advertising agency at a competitive rate and work towards a creative and innovative solution. This could be designed according to the set budget and ensures execution of effective brand building as well as the direct response advertising strategy.
Bolder and dynamic small enterprise owners could combine their branding and positioning strategy within the advertising formula. Branding helps you to create your own business goal and confirm your commitment towards the company and belief in your services and products.
This undertaking is not to compete with the larger enterprises in the product market. It is primarily to confirm your status and position in the business world. This is also your opportunity to transform a prospect into a loyal and lucrative customer for your business.