In case you haven’t guessed yet, I’m a fan of blogs. They’re big now but I think they’re just on the verge of exploding into something bigger. What do I mean when I say “exploding”? Blogcount.com reports that MSN’s blog provider has 4.5 million blogs! What’s more, the “blogosphere” (the world of blogs and blogging on the Internet) doubles every 5 months.
In case you’ve had your head in the sand for the past couple years, blogs (shortened from “web logs”) are date/time stamped entries of opinion, images, and links. They’re a rest-stop on the information highway; each one providing its own audience with a relevant gathering of content.
If you’re someone who is looking to start a business, let me encourage you to start a blog. I don’t care what it’s about, just do it. It doesn’t take that long to set up or maintain, and here’s the potential results:
One business with a high Google Page Rank on their blog finds they get more business because their blog appears higher than their website.
Another business’s blog is full of useful information that’s updated constantly: customers return to the blog more often than they return to the e-commerce site.
Another entrepreneur blogs her experiences and plans to compile them in a few years as part of a “how I did it” autobiography of her success.