Every employer understands that the marketplace is more competent than ever, not only in attracting the best clients, but also in hiring the top employees. It’s no more a conventional and easy job to hire the top talent in the market, and old school ways have no room here!
To pitch your ideas to the clients and convey your vision statement to the top market talent, it’s important to have an employee handbook that stands out, and is public.
It might raise curiosity, why does the “employee” handbook need to be public? Following are some of the reasons keeping a public employee handbook will promote your company’s culture and build a good brand:
1. Build Employer Brand
The world is getting competitive and you can’t go on a scavenger hunt for potential employees for your company. What you can do is attract those employees to you. Now how do you do that? With a public Employee Handbook! Employer Branding means building a good reputation as an employer.
Your employee handbook should include all the policies that prove why your company is a better employer than your competitors and how far you are willing to go to facilitate your employees. You can do this by including an annual employee review in your employee handbook and attract talented employees to your business!
How does that help you build your company’s brand? You might wonder. By building a good employer brand, you will attract potential clients given that you have the best employees for the task!
2. Promote Positive Corporate Culture
The way an organization operates internally, has a huge effect on its marketplace value. A positive corporate culture is not only great for attracting loyal clients but also the best employees. When the benefits and responsibilities of working with your company are accessible publicly, it shows transparency and healthy communication between the employer and the employees. And when employees feel listened to, they perform better and your company progresses!
It is like holding yourself accountable to your own employees and proving that you stay true to your company’s vision and encourage a healthy workplace environment.
3. Build Public Relations
Building personal relations is really important for building a company’s brand. The better dealing you have with other companies and clients, the better PR you will have. This is not only good for branding but for scoring projects as well. For example, PR management companies help other companies improve their public relations. And you can do that for your company with a public employee handbook!
With a public employee handbook, you’re making yourself more accessible, like giving a ‘green signal’ that your company is all about building healthy relations! Having good public relations with other companies is important to form alliances as well.
4. Showcase Accountability
Companies that don’t hold back on accountability are the top priority for talented employees and potential clients. With a public employee handbook, you’re practically putting it out there what policies you have and how strongly you follow them. Anyone, anytime can do a survey with your employees and hold you accountable, and you’re perfectly okay with that. This also helps promote Corporate Social Responsibility in your company. It’s when a company is empowering their employees, the economy and the environment. A company who can boldly show that, is the one that will create a successful brand.
We have established that a public employee handbook will help your company build a better PR, show accountability, create a positive corporate culture, and create an employer brand. All these factors contribute significantly towards building a company’s brand.
Company branding is all about building trust among employees and clients to rule out your competitors and prove your company is the best for the job. Hence, keeping a public employee handbook will help you achieve an excellent market brand for your company!