How Many Cold Emails Can You Send Per Day?

Sending cold emails according to email outreach tools could be tricky. This article will show exactly how to find the right number of emails.
how many cold emails to send per day

How many cold emails should I send per day? Let’s get to know the answer according to cold email outreach tools, email checker tools and cold email best practices.

So what’s the right number? We asked the experts at Folderly, an email deliverability platform, for a data-driven answer.

Figuring out how many cold emails to send daily can be daunting. You don’t want to bombard potential customers with irrelevant messages, but you also don’t want to undersell your product or service.

There is no specific number of emails to send per day according to cold email outreach tools, but it is observed that you shouldn’t send more than 200 emails per day. The number of touchpoints you have with a prospect is important when it comes to sales. But with cold emailing, more isn’t always better. Sending too many emails can hurt your chances of success.

The general rule is to keep your email volume low and focus on quality over quantity. That means sending a few well-crafted emails rather than a bunch of generic messages.

So now you must be wondering how to ensure that each email you send is delivered successfully. Read on to find out.

Use an Email Verification Service or Email Checker Tools

Before sending out emails, it’s important to ensure that your list is clean and up-to-date. An email verification service or email checker tool can help you verify the accuracy of each email address on your list. This way, you can be confident that your messages are reaching their intended recipients.

In addition to verifying email addresses, an email verification service can help you avoid being blacklisted by ISPs. This can happen if you send too many emails to invalid addresses or use a shared IP address previously used for spamming. By verifying your email list beforehand and running an email deliverability test, you can avoid these potential problems.

Start with an Email Warmup Service

So you should start with an email warmup service. Email warmup is sending a series of gradual, increasing volume emails to your account over time. The goal is to get your account “warmed up” and ready for high-volume sends without triggering any red flags or getting blacklisted.

Warmup services and email checkers can be used for both new and existing accounts. If you’re starting from scratch, a warmup service can help you get your account up and running quickly. And if you already have an established account, a warmup can help you increase your email volume without any problems.

In either case, using a warmup service is a good way to ensure that your emails are delivered successfully.

Understand Daily Sending Best Practices

Even if you’re using a warmup service, it’s important to understand the best practices for daily email sending. This way, you can avoid any potential problems down the road.

First and foremost, it’s important to keep your email list clean and up-to-date. This means removing any invalid or inactive addresses from your list. Otherwise, you run the risk of having your messages marked as spam.

In addition, it’s important to avoid using a shared IP address when sending emails. This can be problematic because your messages could be blocked if any other user on the same IP address is marked as a spammer.

Finally, knowing your ESP’s daily sending limit is also important.

Know Your ESP’s Daily Sending Limit

Each ESP has its limit on how many emails you can send daily. This is usually based on your account type and sending history. For example, Gmail’s accounts limit 1500 recipients per message, while their business accounts allow up to 2000 recipients per message.

That is why it’s important to use trustworthy bulk email-sending tools and know your ESP’s daily sending limit.

What Happens If I Exceed the Daily Sending Limit?

If you do happen to exceed your ESP’s daily sending limit, there’s a chance that your messages will start getting blocked. In some cases, you may even get blacklisted by the ISP.

To avoid this, it’s important to monitor your email activity and ensure you’re not exceeding your daily limit. You can always spread your messages over multiple days if you need to send more emails than your limit allows.

Use an Email Scheduler

If you’re planning on sending many emails, using an email scheduler is a good idea. This way, you can space out your messages and avoid exceeding your daily limit.

An email scheduler can also be helpful if you’re sending to a large list. Scheduling your messages can help you avoid getting throttled by the ISP.

There are a few different email schedulers to choose from, so take some time to find one that best fits your needs.

Monitor Your Email Activity

It’s also important to monitor your email activity and ensure you’re not exceeding your daily limit. You can always spread your messages over multiple days if you need to send more emails than your limit allows.

You can use an email tracking service like Gmail Meter or Email Analytics to track your email activity. This way, you can see how many emails you send and receive daily.

Besides that, you should also consider building your email reputation.

Why Sender Reputation Matters?

Your sender’s reputation is one of the most important factors in determining whether or not your emails will be delivered.

A good sender reputation means that your messages are more likely to be delivered, while a bad sender reputation can lead to your messages being blocked or sent to spam.

There are a few different ways to build your sender reputation stated by EmailAnalytics:

  • The first way is to ensure you only send to people who have opted in to receive your emails. They’ve given you explicit permission to contact them via email.
  • Another way to build your reputation is by regularly monitoring your cold email statistics.
  • You can also use an email verification service to clean up your list and ensure that all addresses are valid.
  • Finally, you should always be monitoring your bounce rate. A high bounce rate can indicate that your messages are not being delivered.

Following these tips can help improve your sender reputation and ensure that your messages are more likely to be delivered.

What Impacts Sender Reputation?

There are a few different factors that can impact your sender’s reputation.

The first is the quality of your list. If you’re sending to a lot of invalid or inactive email addresses, your reputation will suffer.

Another factor is the engagement of your recipients. If people are regularly opening and clicking on your emails, it will help improve your reputation.

But if they’re not, it will have the opposite effect.

Finally, the content of your emails also matters. If you’re sending spammy or otherwise unwanted emails, it will damage your reputation.

On the other hand, sending quality content that people actually want to read will help improve your reputation.

So now you must think about what to do to improve your email deliverability tools.

Here are some of the things that you can do:

1. Use a double opt-in process when collecting email addresses.

2. Send welcome emails to new subscribers.

3. Keep your list clean and up-to-date using email deliverability tools.

4. Monitor your engagement metrics (opens, clicks, etc.) with the help of email deliverability tools.

The most important thing is keeping your list clean and up to date. Let’s find out why.

Routinely Clean Your Email List

One of the best cold email practices is to improve your email deliverability. You can do this by routinely cleaning your email list.

A clean email list is a list of active and engaged subscribers. It doesn’t have any invalid or inactive email addresses. And it’s free of any spam traps or honeypots.

There are a few different ways to start сold email best practices:

  • The first way is to remove any invalid or inactive email addresses manually. You can do this by running an email verification on your list.

Another way is to use hyper-personalized cold email outreach. It may look complicated but works the best. Who doesn’t love attention?

Conclusion

So now you know how many cold emails to send per day. But remember, the most important thing is to focus on the quality of your list. A clean email list will lead you to a good sender reputation. And a good sender reputation is essential for high deliverability.

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