If you run your website using WordPress, you can optimize it to get more traffic. After you’ve applied the WordPress SEO fundamentals in your site’s set up, you’re ready to begin optimizing your site and going through the elements that will make a significant impact on how you rank.
Before providing a variety of sophisticated ideas and tactics you can use to take your site to the next level, we need to look at how to approach SEO when optimizing Pages and Posts. Our preferred tools to help optimize your website are RankMath and SEMrush (we use both daily for MoreBusiness.com and are affiliates for them because we love these tools). In this article, we’ll review how to use these tools in combination to optimize your WordPress SEO.
What is WordPress SEO?
For WordPress SEO, You must still generate excellent content, gain excellent links, and ensure that your site is well-optimized and free of technical difficulties that might slow it down. However, WordPress takes care of many of the essentials that help your site rank right out of the box, and the tips and methods listed below will help you adopt growth-driving tactics exclusively on the platform.
Let us discuss some key points to optimize pages and posts through WordPress SEO
Choose the right Keyword
You won’t know which search phrases to optimize your site’s content for until you conduct keyword research. Keyword research should be the first step in any SEO effort, as it will help you design your site’s content and on-page optimization. Use any Tool for the best keyword overview tool.
You should also make sure that your keyword appears in the:
– Section headers, SEO title, Meta description URL
– All photos have an alternate tag.
Placing your keyword in these strategic areas will aid the search engine’s understanding of the page’s content, allowing it to rank better for that term.
Install the SEMrush SEO Writing Assistant Plugin
Install our SEMrush SEO Writing Assistant plugin before you begin generating or optimizing content for your website (also available as a Google Docs add-on). The plugin will assist you in writing (or reviewing) content in an SEO-friendly manner, and will provide recommendations and analyses based on your Google top 10 competitors for a specific term.
Choose your links carefully
While inappropriate or excessive linking might backfire, linking must still be part of your SEO plan. Linking to third-party material is necessary since it aids the search engine in determining how your content fits into the complex web of other websites on the internet.
Follow standard practices when connecting to other sites, such as concentrating on authoritative sites, or those with a high domain rating that are trusted/respected. You must also select the appropriate anchor text. The words associated with the link URL are referred to as anchor text. Google suggests using descriptive language that is only a few words long and offers a general overview of what the linked website is about.
Use SEO tools like Rank Math
Rank Math SEO is the SEO equivalent of a Swiss army dagger for your WordPress website. It includes everything you need to take complete control of your on-page SEO. Rank Math combines the capabilities of numerous SEO plugins you may be utilizing on your WordPress website into a single, lightweight, easy-to-manage plugin.
- Get Rank Math for WordPress SEO (free or pro version)
Rank Math is a popular and easy-to-use WordPress SEO plugin that helps you optimize your website for search engines and social media. It has a setup tutorial and allows you to import data from other SEO plugins during the installation process.
Include images that are relevant to your content
It’s time to add and optimize necessary photographs when you’ve finished editing.
If you’re working from a draught, you should be able to easily import them into WordPress. Simply position your mouse where you want the image to appear and drag it into the editor.
Once you’ve put your photographs in your article, you may optimize them by doing the following:
Make sure they’re in the right place. Don’t put photos in such a way that they interfere with the formatting of your paragraphs, and keep your image placement constant (e.g. centered, in-between paragraphs).
To ensure that images are clear and sharp, they should be resized to their original size. Only reduce the file size if it’s very large or bloated (anything above 4-5 MB can typically be reduced without affecting quality).
Set Custom URLs for pages and posts
By default, WordPress generates URLs based on the title of your page, which means they might belong and be truncated in the SERPs.
Assume you’ve just published a piece of content named “The Best Dog Beds to Buy in 2020.” You’ll most likely wind up with a URL like https://Yourdomain.com/the-best-cat-beds-to-buy-in-2022, depending on how you arrange your permalinks.
Use optimized page headings and content
Content that is well written. It must be simple to understand. There are no spelling or grammatical problems in the content.
Large amounts of text are split into parts using headings and subheadings in structured and ordered content.
Not duplicate versions of other stuff on your website, but new and unique content (or third-party websites).
Google recommends that you construct your website around the demands of your visitors.
This entails creating high-quality material with the consumer in mind rather than the search engine.
The H1 header of a website is meant to provide both visitors and search engines with information on what the page is about. Consider it similar to the title of a book.
Although using only one H1 heading (the page’s title) is recommended, you should also use H2 – H6 headers to arrange your content and break up the material to make it simpler to read.
The H2s are chapters, with successive tags functioning as sub-headings if your H1 is the title of the book. Page headers are an excellent spot to put your page’s primary keyword and variations but don’t go overboard and never force a keyword into a position where it doesn’t belong. Use the proper meta tags also.
Make use of internal links
Internal linking should be used throughout your content to help build topical relevancy across different pages on your site, pass authority obtained through external links, and assist visitors in navigating effectively.
In WordPress SEO, adding internal connections to other pages is a breeze. Simply highlight the text you wish to link (this will be the anchor text for your link) and click the ‘link’ option on the toolbar, which will allow you to input a URL or search for pages on your site.
Optimized multimedia and Alt text to image
The first step in picture optimization, according to Google, is to create informative filenames. Fill up the alt text box with precise information about what’s in the image once it’s been uploaded. The excessively lengthy text should be avoided since it may be construed as spam.
Resizing your photographs to make the file as little as feasible is another approach to optimize them. This is beneficial for SEO because site speed is a factor that can influence how well you rank. Several free image compressor programs are available to help you optimize your files.
Include a call to action
After you’ve double-checked the links, go to the bottom of your blog and look for a CTA (call-to-action).
It’s critical to include at least one CTA in this area since it instructs the reader what to do once they’ve done reading your fantastic content. If you’ve worked hard to earn people’s trust, you don’t want to throw it away now. The CTA allows you to capitalize on the trust you’ve established and guide the reader through the marketing lifecycle.
Every post on the Write Blog has its call to action. It may be a text version with a link to one of our product pages, or it can be a clickable banner CTA.