The marketing budget for your small business is indispensable. You have to make wise investments with these funds in order to accomplish your company’s goals. Low cost marketing ideas are an excellent way to make the most out of your existing client base and even reach bigger target audiences. Take a look at these cheap marketing ideas to get the best return on your investment.
Conduct a Survey
The money your small business spends on marketing must go into the right types of initiatives. Starting an inexpensive marketing campaign is more effective if you build a strong understanding of your customers and your business. If you want to understand your business and its challenges more fully, begin by conducting a survey of your existing customers. You might discover important industry trends, as well as identify gaps in your business that were unclear before.
Web 2.0 Applications
Web 2.0 applications are cheap marketing ideas that can get your company’s information to the eyes of millions of readers. Some of the most popular web 2.0 applications that you might explore as low cost marketing ideas include Flickr, Twitter, MySpace and YouTube.
What if you don’t know how to use web 2.0 applications? Chances are that one of your employees already knows how to use them. This might be a part-time employee that is working on a college degree or someone who enjoys computer games and activities in their spare time. Web 2.0 applications are inexpensive marketing solutions because you can use the skills and knowledge of your tech-savvy staff to develop materials.
Have you considered using email as a marketing tool for your small business? Email is an efficient and extremely cost effective method for reaching out to customers. Whether you are offering a new product or service, or advertising a special sale, you can get the word out to millions of viewers with one simple email. There is no postage to worry about, and it takes less time to compile a mailing list with email than snail mail. The inexpensive marketing possibilities don’t stop here. You can produce collateral like newsletters, quarterly updates, and announcements with email too. These are several low cost marketing ideas that can help you reach a broader audience.
Positive publicity is among the most practical of the cheap marketing ideas here. A great press release or coverage in the newspaper is effective, and it also generates more word of mouth. The more people that have access to information and news on your organization, the more likely they are to explore their possibilities with it. Public relations does not cost the business owner anything except an investment in time.
No matter what cheap marketing ideas or combination of cheap marketing ideas you decide to employ, make sure that the overall message and image of your company remains intact. Take pride in the information you share and the products you offer, and your small business will reap the benefits of inexpensive marketing.