Establishing an online presence takes time. But you can become known and attract followers more quickly by adopting the right methods. Here are 5 things you must do if you want to become a high-flyer on the web.
1. You Must Have a Website
Unless you were born on another planet, you are sure to know that you need a website if you are to build your online presence. Still, many people do forget the importance of a website and focus on other online areas like social media platforms.
While you should certainly get on to relevant social media sites to attract followers, do not overlook how essential a website is. It is one of the first places people will visit to find out more about you, and your products or services. And it is the place where you can show off your brand via the use of UX and UI design techniques via colors, fonts, text content, images, and videos.
2. You Must Regularly Post Online and Interact with Your Followers
If you want to establish your online presence, you have to be present. That means regularly posting to all of your online platforms, such as your website and social media accounts. If you want people to get to know you and follow you, it is imperative that you do not leave days, or worse – weeks, between your posts. However, don’t bombard your followers with hundreds of posts every day. The important thing is to be online daily. You also need to interact with your followers on social media.
When there are other areas of your life and business demanding your attention, it is easier said than done to spend hours posting online each day. So, consider hiring a professional to post on your behalf. Just make sure you train him or her well in how to write and engage with your followers for establishing an online presence. When outsourcing, consider using a mobile file server instead of a corporate server to make secure file-sharing and external backup storage easier.
3. You Must Get on the Trendiest New Forums First
Social media forums change in popularity all the time, and new forums and social media sites continually emerge. By keeping an eye out for the latest social media platforms and forums that are creating a buzz, you can get onto the sites early and establish your presence. By being an early adopter, you face less competition. To make sure you are always in the know, read industry news and research up-and-coming sites.
4. You Must Build an Email List
An excellent way of growing your online presence is to create an email list. You can then create gated content that users would sign-up to receive and other calls-to-action. As your email list increases, you can alter your content accordingly. You could engage with people on a daily, weekly, or monthly basis, as best works for your marketing strategy. Additionally, with an email list, you can collect potential leads’ email addresses for further marketing purposes.
5. You Must Use SEO Strategies
As anyone with business sense knows, to show up high on the list when people search for you, your services, or your products, you need to incorporate a search engine optimization strategy to increase Google ranking. This is a key factor in establishing an online presence.
By learning SEO techniques, and mastering them, you can ensure your profile shows up more online. Elements of best SEO practices include adding internal and external links to your content and creating educational content that closely matches the search queries of your target audience. It is also a good idea to create a Google My Business account and use its keyword planner to help you rank higher on Google and therefore establish a greater online presence.