The images associated with businesses all work together to create a rich tapestry of information, guidance and help users to create a strong brand identity. Business logos, product photography, lifestyle images, marketing materials, videos, graphics and more are all crucial elements in building an online presence, and they should be valued and protected at all costs.
However, many businesses realize it’s not always easy to keep track of these hundreds or even thousands of images and files that are developed, saved or created every single day. An absence of image management can lead to all kinds of issues with brand identity, and a lack of organization can mean a reduction of efficiency within a marketing team as they try to sift through thousands of images and files to find the right one.
This is where an image management tool could prove useful. Companies who utilize DAM software and image management tools get the benefit of a fully automated and tailored library of all their digital images and assets. Keeping all those sensitive files in one easy to manage and access place. This kind of tool can streamline marketing practices and reduce the likelihood of any errors. Here we’ll take a look at the benefits of digital image management – the software no business should be without.
Table of Contents
Greater Organization
There’s nothing more frustrating than scrolling through thousands of images, trying to find the right variation of the logo or product image that was developed last week. And if a team member is under pressure, they are more likely to make a mistake. Something that could be devastating to a company’s image and identity.
With image management software, individuals will be able to find the file they need within seconds, thanks to advanced search methods that use metadata pairings to sort out images and files into categories or collections. Streamlining even the most laborious of tasks.
Increased Security
In business, it’s vital that companies are protected from cybercrime, however many people neglect to secure their digital assets in the process. Leaving them vulnerable to hackers and damage. With image management tools, departments get the benefit of strict user permission controls, which limit who has access to what files and when. They can also create privacy and copyright options for certain files and protect them from being downloaded by prohibited users.
Save Time Converting Files
The process of converting files from one format to another can be incredibly time consuming, but with an image management tool, this can be done automatically and gives the option for the user to work through multiple files at any time. Giving them more time to focus on other projects.
Maintain Brand Consistency
When a worker knows what files are where and which ones are needed, a company is less likely to struggle with brand consistency issues. Discrepancies between logos and even fonts can create a sense of unease with new customers, who may question the validity of the business in question. It also means team members are less likely to upload poor images, and those unedited videos onto the brand’s online platforms. Consistency is key for any brand, and image management software will give everybody peace of mind.
