The Mackay 66

Today’s blog is not about software that I recommend you download but rather a useful tool you can use to build your business. It's a PDF file of “The Mackay 66”.

Designed by Harvey Mackay of well-known business books including How To Swim With The Sharks Without Being Eaten Alive and Beware The Naked Man Who Offers You His Shirt, this tool will help you build your business.

This document, found here, lists the 66 questions Mackay feels will help you know your customer better than they know themselves and you can use this knowledge to help you build rapport, make the sale, and surprise them with great service.

It includes such questions as “Favorite places for lunch” and “conversation interests” and “social organizations”… 66 questions in all that will give you the edge on your competition when it comes to knowing your customers.

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