Published April 14, 2008

Advantages of Creating a Website for Your Small Business

Read on to learn how running your own website can help you grow your business.

  • A website provides your company history.

    You can include the date your company was formed, some pictures, achievements and important milestones.

    This will position you in the minds of visitors as a well-established company that can be trusted.

  • A website can be viewed at leisure.

    This is one of the biggest advantages that Internet advertising has over other media. It allows unlimited time for a reader to explore your company and its products.

    Once visitors locate your website, they can investigate it at their leisure. Be sure to post everything your business does in an attractive and promotional way.

  • A website advertises 24/7, 365.

    This makes it possible to keep your readers updated with the latest information about your business--new products and new services, for example.

    Keep your site interactive so you can receive inquiries and provide feedback from your readers; however, you need to be vigilant and respond quickly.

    The greatest advantage of having a website is that it never closes - if you are on vacation or asleep, your website will still be working for you, and generating profits.

  • A website can showcase your products.

    Photographs of all your products can be posted on your website, along with technical details and pricing if necessary.

    Your readers can roam your virtual warehouse and have a look at the range of products you offer. This will give you an opportunity to impress visitors with the size of your business and your unique offerings.

  • A website can cross geographical boundaries.

    Unlike a local advertisement that might reach just a few thousand viewers, a website will enable people from all over the world to look at your products.

    This way, you can get orders from outside your city, state, and even country. This will enable you to expand your business.

    You will only need to get your logistics in proper order so you can be prepared to deliver the products to your customers when the number of orders inevitably increases.

  • A website can attract new suppliers.

    Your website will not only be seen by customers, but also by suppliers who might request that you sell their products or even same products at lower prices, which gives your small business the opportunity to expand.

    Usually, if you add new suppliers, you will be able to offer your customers more variety and possibly lower prices.

  • Add related help articles to your website.

    Load useful information onto your website and ask readers to make suggestions for improving your products and services.

By solving problems they may be having with your service or products, you can better meet your customers' needs, which will enhance your reputation as an expert in the field and enable you to win the trust of your visitors and customers.

A website is not very difficult or costly to create, and you will probably be able to manage the whole site yourself. You may need some help from a professional designer who can update the site from time to time - or teach you to do it.

Running a website takes lots of dedication and hard work. The rewards, however, are instantaneous and long lasting. So go ahead - start weaving some web magic!