We have discussed various social media strategies in previous articles - from developing a social media plan to finding your online target markets and even reviewing the different types of social media sites to leverage. However, even after you have accomplished all of these tasks, you still need to figure out how to set up your small business social media activity schedule.
A social media marketing plan, while beneficial when the proper strategy is implemented, can be hazardous to your time in a few ways, as noted below. That is why planning a social media schedule for you small business is vitally important.
Here are a few tips effective social media planning and scheduling:
Why a Social Media Schedule is Important
It has been stated over and over by time management professionals that if it does not get written down, it is not psychologically important in our subconscious and will "fall off the radar". Simply put, if it's not scheduled, it probably won't get done.
Developing a social media schedule is important for two reasons:
Choosing Your Small Business Social Media Days
How should you choose your social media activities? Here are some ideas generally practiced by other small businesses:
Certain days of week? - Determine if you only need to update and monitor your social media accounts on certain days. Remember the rule of posting at least 2 to 3 days a week.
Every day? - You may have a popular social media buzz and need to spend a half hour to an hour each day responding to those who have posted to your accounts and creating new updates. In this case, consider perhaps taking time first thing in the morning.
Social Media Schedule: Choosing Your Method
How will you manage your social media schedule? Here are a few popular choices:
Choosing Your Small Business Social Media Dashboard
Your social media plan should consists of a single navigation panel for all or most of your social media accounts. This "dashboard" will help you expedite and consolidate your activities. A social media dashboard gives you everything at your fingertips (or mouse pointer), allows you to do multiple tasks, and post to multiple social media channels. It also helps you monitor follower, fan, and friend response in real time in one place.
A potential list of good recommended dashboards include: