Published October 1, 2008

Small Business Advantages in the Big vs. Small Business Battle

Big vs Small Business

As soon as a Wal-Mart opens a store in their area, many small business owners shut up shop and run away. They do not feel confident that they can be successful in the presence of an extremely large multinational company.

Though this notion might be true in some sense, it is not the whole truth. It is a fact that small businesses cannot compete with these big corporations on equal terms. They simply do not have the resources and means to do it.

However, if they try to compete with them within their budget and means, they can offer small business advantages that the large multinationals cannot even think of providing.

Small Business Advantages

There are many small business advantages for consumers when between a big vs small business. Small businesses simply need to identify their strengths and convey them properly to consumers.

The better they identify their small business advantages and strengths, and leverage them, the more chance they have of being successful in spite of the presence of these big corporations. Small businesses need to communicate to consumers the advantages they can provide as compared to big corporations. They should market their small business advantages to retain their customer base and get more customers.

Better Quality Products

One small business advantage in the big vs small business battle is the quality of the items available at a small business store. The quality is usually superior compared to that in the big corporations. They may be slightly higher in price, but the quality that they offer for this slightly higher price is certainly worth the money spent.

The main reason for this better quality is the idea behind the products and services. Small businesses build products to last, instead of concentrating on selling them at discounted prices.

Small businesses need to get the word out. If they do this successfully, consumers will recognize this major benefit and not let big corporations drive smaller ones out of business.

If small businesses close their doors, consumers will be deprived of many quality products and services that are customized to their requirements.

Superior Customer Service

The quality of service provided by small businesses is much better as compared to big corporations.

Small businesses go out of their way to help their customers. They can be contacted anytime during business hours and they are always there to help.

The time taken to attend to customer questions and special requests is much less. When comparing big vs small business the personalized services that customers get from small businesses are almost never available from big businesses.

Friendly Approach

Another small business advantages is the approach at small businesses is cordial. They are warm and friendly towards their customers, and often know them by name. Customers are usually on personal terms with employees and the business' owner.

More often than not, small businesses make their customers feel like valued friends. This personalized and friendly approach is what appeals to consumers and they keep coming back for more.

The bottom line in big vs small business competition is to identify your uniqueness and small business advantages, leverage them to retain existing customers and to reach out to a larger customer base.