A small business owner has an abundance of hats to manage, and oftentimes the business’ website gets put on the metaphorical back burner in order of priority.
Unfortunately, that can be a dire mistake. Simply putting up a 1 or 2 page website to get “something” on the internet for your business can be more detrimental than it is good publicity. If you are one of those business owners who has neglected your website, read these four tips that can improve your simple little spot on the World Wide Web.
Keep it Fast
Despite the fact that high-speed internet allows customers to surf the web at breakneck speeds, that doesn’t mean you should bog down your website with ‘heavy’ files. Be sure that each page of your website is easy and fast to load. That means:
- Reduce the size and compress your graphics and other images.
- Avoid using ‘flashy’ scripting like Macromedia Flash that takes time to load before executing.
- Use cascading style sheets (CSS) to reduce the amount of html programming of each web page (and to keep your web pages consistent in theme, style, color, etc.).
Optimize for Search Engines
You will continually hear from us about search engine optimization (SEO). This is essential for keeping your website in the radar of major search engines, which in turn generates free, relevant traffic to you.
At the very least, you should be including prominent keywords on each page, using META description and keyword tags. You should also publish content regularly that not only infuses keywords, but encourages outside links on other websites that point to you.
Keep it Updated
A static website is a stale website, and it will lose interest of both viewers and search engines. Be sure you continually update your site with content such as new articles or blog posts so you have fresh material at least 2-3 times a week.
Keep it Engaging
Your website visitors want an experience when they visit your site. A page full of text-only is dull and drab. Include graphics, photos, and other images. Of course, be sure to point out to your visitors how to get to the next level – which is your sales, checkout, or contact us page.