It’s now time for the end of year consumer holiday shopping to kick into high gear. It seems that the Thanksgiving turkey isn’t even fully digested before people are ready to buy, buy, buy! Are you ready to meet the demand?
It’s not too late to market your holiday wares. Here are a few strategies you can implement today as you jump into the holiday sales frenzy:
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Decorate your website
Is your website ready for the holidays? Many shoppers like to do their holiday shopping not in the bustle of busy downtown sidewalks where on every street corner they hear silver bells, but rather in pajamas in the warmth of their own home. However, that doesn’t mean you should avoid ‘decorating’ your website with holiday cheer. Even a few icons, graphics, or even a full-out holiday theme on your website could be the difference between a sale and click to the next site.
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Suggestive products on your home page
While shoppers are browsing your website, why not put great gift ideas right in front of them on the home page? Be sure to suggest your best gifts on your home page or other landing pages from PPC campaigns.
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Encourage early shipping
Most holiday shoppers are good about getting their gifts purchased and shipped well before it is too late. However, you can ‘nudge’ them as well to get it done early with an offer for free shipping with a minimum purchase. Be prepared also to ship overnight via FedEx or UPS as December 25 approaches.
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Merchandise budget suggestions
Many folks have a budget in mind when they shop for their friends and family. They may want to get something “under $20.” Be prepared with creative combinations of merchandise that sell for those budgets. An example might be a gift basket for $19.99 or a $40 massage credit for your services.
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Prepare the Gift Cards
Gift cards are as popular as ever. They make a great gift and make shopping easy, not to mention your accountant happy before the year ends. Be prepared and have plenty of cards and online ‘virtual’ gift cards prepared for your shoppers.
