Are you looking for ways to skyrocket likes on your Instagram business page? You should be. We’ll show you how to get more Instagram likes.
Instagram “Likes” is a social metric for measuring the performance of any content on Instagram.
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Why Instagram Likes Are Important
If you’ve ever wondered why they’re so important, it’s because they’ve been designed to help gauge how valuable people find the Instagram posts they see.
If your business requires traffic, you can’t afford to joke with your likes. The more likes your Instagram posts get, the more promotion your posts get. Why? The Instagram algorithm sees these posts as valuable since people are “liking” it.
Like many other Instagram users, you probably subscribe to the popular assumption that;
“More Instagram followers automatically mean more Instagram likes” … right?
Well, the chances of more people noticing your brand will increase if you have more followers.
But, will more followers actually gain you more likes?
The short answer? No
The long answer? It’s an entire blog post.
In this guide, we will dive into the stream of ways to get more Instagram likes—whether you have a massive following or not.
A Little Backstory About Instagram
In terms of active users, Instagram has left its rivals in the dust over the past few years. As of 2018, the app boasted over 500 million active users.
Currently, the number of active users has risen to over 1 billion. This explains why many small and big businesses strive to get on the platform, and amass as much engagement on their Instagram posts as possible.
Before we look at the killer ways to get more Instagram likes, it is necessary to examine essential reasons why business owners on Instagram should seek to gain more Instagram likes.
Essential Reasons Why Business Owners Should Look for Ways to Get More Instagram Likes
Instagram is a useful social media platform for networking and marketing. So, if you own a business account on Instagram, you should constantly seek ways to get more Instagram likes.
Here are essential reasons why your Instagram business account needs more likes;
- More Instagram likes will enhance online traffic to your website
- Massive Instagram likes will help you build more leads and conversion
- Instagram likes will help improve the global image of your brand
- Increased Instagram likes will help build the online presence of your business
- More Instagram likes will help your business stay ahead of market competitors
- Overall, more Instagram likes will help promote your brand’s products and services
Now that that’s sorted, let’s find out how to get more likes.
5 Killer Ways to More Instagram Likes
The importance of Instagram likes has been clearly stated.
So, without further ado, here are 5 killer ways to get more Instagram likes on your business account:
1. Post and Share High-Quality Graphics
A good way to gain more Instagram likes on your business account involves posting and sharing quality graphics. This includes high-quality images, emojis, memes, GIFs, and videos.
People are always drawn to the best things. No one will choose a blurry picture over a clear one.
This does not mean your picture has to be totally crisp and polished. Sometimes when your images are too perfect, it can put the viewer off or come across as inauthentic.
All you need do is make your images clear and pleasing to look at. Avoid over editing it and try to save it in the highest quality possible.
Recommendation: Use Instagram photo editing software to improve the quality of your images.
2. Post Captivating Captions and Brand Hashtags
Once you’ve ensured your graphics are of high quality, it is important to write captivating captions that will attract your followers and persuade them to engage your business posts.
A captivating caption that is well-tailored with your high-quality graphics is not only important, it is necessary. Otherwise, your audience may not be moved to double tap.
Also, your target audience should determine the type of caption you write. Captivating captions that are relevant to your business will inspire your followers to engage your posts with likes.
A captivating caption for Instagram business accounts should have the following characteristics;
- It should be interesting and engaging
- It should tell a story about your brand
- It should carry tips and info about your business
- It should be value-packed with relevant promotions
- It should be thought-provoking to force followers to inquire about your brand
As for hashtags, the trick is simple. Brand hashtags will generate more Instagram likes, especially if you create them wisely.
Usually brand hashtags are made up of # plus your brand name and any other word you wish to add. For example, #hmstudio
You could also use a phrase that your brand resonances with deeply. For instance Heineken uses #enjoyresponsibly.
Brand hashtags aren’t the only hashtags you can use on your posts. You’re free to use tags associated with your niche as well.
The question is, how do you figure out the right hashtags that will generate more Instagram likes for you. Here are the answers.
- Do a thorough hashtag research. Look for what other brands in your niche are using.
- Tailor hashtags to your own business.
- Use only a few hashtags. While some say 5 hashtags is perfect for one post, Sprout Social claims that using 9 hashtags is best for engagement.
- Use industry hashtags in your field
3. Tag a Geo-Location on Every Post
A killer way to get more Instagram likes is to tag your location on every post. This will in turn increase your reach and number of likes.
Instagram users discover the best brands through the tagged location option. For instance, people can discover new restaurants, fashion stores, or vacation spots via tagged locations.
So, when publishing your next posts, ensure you tag your location. This way, you’ll pop up when people search for your location. Hence, you position yourself for visitors (not just your followers) to like your post.
4. Tag Prominent People and Brands
It is important to give credits where it’s due. So, cultivate the habit of tagging relevant accounts.
This strategy is as simple as it sounds. You’re to tag important people or brands in your post, especially if they feature in any way in your content.
This could be a friend, business associate, mentor, or leading brand in your field. The main aim is to appreciate them for their support and show how much you value them in your business.
Doing this will prompt the tagged people and brands to like the post or even comment. Some will even repost, which will, in turn, generate more likes for your business profile.
Imagine a big brand like Nike or Louis Vuitton reposting your post? That’s like hitting a jackpot.
Tagging relevant accounts can also enhance customer trust in your products and services.
5. Conduct Like-based Contests and Giveaways
Conducting like-based contests and giveaways is one of the best strategies to gain more Instagram likes. It’s like a cheat code in the game. And this is simply because the tactic is very effective.
People enjoy participating in contests that will reward them. Informing your followers via your posts about an upcoming contest or giveaway will drive engagement organically.
The trick is to include entry requirements such as;
“Follow our official page @………”
“Like this post to qualify for our giveaway”
“Tag a friend to get eligible for this contest”
Then sit back and relax while you watch your post get loads of likes. This is a win-win strategy.
Liking a post requires little effort, so you can be sure the strategy will work like magic.
Conclusion
Are you feeling confident in these killer strategies to get more Instagram likes? Deploying these strategies will not only give your posts tons of double taps, but will also drive more engagement in terms of comments and shares to your profile.
Keep in mind that it might take a while for these activities to start yielding results. But like everything on the gram, these strategies require consistency to work. If you don’t give up, your results will surely come.
