If you’re like 20 percent of all small business owners, you have developed a social media policy to help promote your business. If you’re like 82 percent of those who do use social media (according to the 2010 State of Small Business Report published by Network Solutions, LLC), you have created a Facebook business page.
What is a Facebook business page? Unlike a personal page, a business account on Facebook allows a user to gather “fans” instead of followers. With more fans, the more you can spread the news about your business with regular posts and updates.
However, how do you effectively manage your Facebook business page to get maximum results? Here are a few tips:
Complete Your Profile
Try to completely fill out your business profile on your account. Use the Basic Info to provide your business location, telephone, etc. However, provide more elaborate information in the Detailed Info section of your profile. Include your website and other important links, as well as information you feel would be helpful to your fans.
Post Photos of Yourself and Other Key Employees
Your photo is your “avatar” or representation of yourself. Make sure it is a good representation. Professional business photos with a few casual shots can help a reader understand your company better by the people who run it.
Get your Facebook URL
Your business page comes with a unique URL. Use this URL to easily direct customers to your Facebook site through other correspondence such as emails, blog posts, business cards, and other marketing materials.
Use Facebook Ads
Facebook advertising is a great way to reach your customer base on a social network with over 500 million active members. You can create short ads and choose who sees your ads based on age, location, interests, etc. Facebook has flexible pricing for ads, allowing you to even pay per click or pay whenever your ad is seen. Like pay per click, you can set the daily budget you want.
Post a Link to Your Business Newsletter in Your Profile
If you share an email or printed newsletter, be sure you post a link to where your Facebook fans can sign up. This can be done on your profile page.