Blogs continue to drive results for businesses through a multitude of avenues. Search engines like websites that provide updated content, helping your website to rank higher for relevant keywords. Additional traffic stems from return visitors, who stay abreast of your latest happenings.
However, how do you successfully promote your blog to attract more readers? There are many ways to creatively and actively promote your blog. Below are 6 good ways we feel you can use to successfully promote your blog.
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Directories
There are many online directories and clearinghouses where you can submit your blog articles. By doing so, you get the benefit of additional readers who search that directory for topics like yours.
There are many potential article directories, but utilize ones that are likely to attract reader that are your target market. Some sample directories include Blogged.com, Bloggapedia, and Best of the Web Blog Search.
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Internal Links to your Blog
No matter where someone is on your website, they should see a link to your blog. Be sure that every one of your web pages includes a visible link to your blog site. You might even post a little banner link to attract more attention. If a visitor takes the time to visit your blog, he or she will connect with your company on a personal level, which could spark a sale and even customer loyalty.
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External Links to your Blog
Don’t forget that you want other websites promoting your blog. Don’t be afraid to ask other website owners that are related to your industry if they would be interested in including a link on their site to your blog.
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Paid Advertisements
Don’t discount the fact that you can still pay to promote your company blog. Consider buying advertising space on other popular blogs, websites, electronic and paper newsletters.
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Post on Public Forums
Be active on popular public online forums. Engage in comments and discussion, and always leave a link to your blog.
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Encourage Comments on Your Blog
To keep readers coming back, encourage them to post comments and engage on your own blog. You might do this by asking a question about the topic you just wrote about. This will stimulate additional discussions and ideas. Giveaways, coupons, and testimonials are also great ways to continue to drive repeat traffic to your website.
