Healthcare is highly competitive industry. All medical practices and healthcare businesses need to attract a continuous flow of patients. However, a lot of work goes into running a healthcare organization or practice. When your number one aim is patient care, it can be hard to focus on marketing to new customers and growing your business as well.
It’s important that you have some strategies in place to expand your patient list. Aiming to attract more patients but not sure where to start? Here are just six simple ways to help grow your healthcare business.
1. Know your Targeted Patients
Before trying to attract any new clients, it’s important that you’ve got a firm grasp on who exactly you should be targeting. This is easy to do: take a look at your current and previous patients, and observe key factors such as gender, age, location, and occupation.
This data will help you build a brand that appeals to your particular niche and work out the right channels for marketing, advertising, and where and when to reach out to new patients.
2. Concentrate on Branding
The most important part of a healthcare marketing strategy that attracts more patients is to build a positive brand image. Aim to set your practice apart from your competitors with a unique identity that represents your values and principles and appeals to your targeted patients.
Working out how to differentiate your practice from the competition may take some time, so start thinking about what makes you different: is it your family-orientated facilities, a luxury healthcare environment, or the way you treat your patients?
Remember to be consistent with your branding, and include your logo on all of your marketing documents.
3. Focus on Fundraising
While not applicable to all healthcare businesses, fundraising is an essential source of revenue for many healthcare practices. There are lots of great healthcare fundraising ideas out there to help you boost donor revenue and expand your marketing. We recommend also giving back to another business in your community to encourage mutual support of each other.
4. Gain Business through Referrals
Word-of-mouth referrals remain one of the best ways to gain new clients for your healthcare business. How do you do it? By offering a high-quality service to your existing patients, and building a brand that people remember.
People will recommend a healthcare service that they feel they can trust – so be transparent with your billing, and always offer high-quality customer service by answering patient queries clearly and quickly.
5. Be Active on Social Media
Social media is one of the best ways to advertise your healthcare business to a large audience. Through data analysis and campaigns, you can rapidly grow your audience and advertise to the kind of people looking for your business.
Further, it’s becoming one of the main points of contact between healthcare facilities and their patients. People will follow their healthcare providers on Facebook to stay up-to-date and access beneficial information, so don’t forget to regularly post quality content on your social media pages.
6. Encourage Online Reviews
Reviews give your business legitimacy, and instill trust and confidence in any potential new clients. This makes them an incredibly efficient and inexpensive way of growing your healthcare business and attracting new patients.
Send follow-up emails to patients who have recently visited, and encourage them to leave an online review. You may consider offering discounts or free services in return leaving a review.
Attracting new patients and growing your healthcare services is key to maintaining a strong, thriving business. Every healthcare business should make an effort to attract new patients. If you’re aiming to take your healthcare business to the next level, make sure you consider these six ideas for growth.