Living in the age of the high popularity of social media, the term “newsletter” might seem to be a little outdated. If sending emails with your latest content seems redundant or unnecessary, let’s take a closer look at the advantages and effectiveness of email marketing. There are at least 7 reasons to create an email newsletter from your blog.
Table of Contents
Why Should You Create a Newsletter?
Before we start discussing the reasons, let’s observe some email marketing figures and facts that will give you an idea about the opportunities and advantages of the approach. So, according to the statistics, compared with social media, personalized promotional emails have:
- The highest conversion rate of 66%
- 41% higher unique click rates
- 29% higher unique open rates
Yes, the figures always speak volumes. And now a little bit more about why it’s so important to add newsletters to your blog. Newsletters attract customers.
Reason #1. Stylish Sign-Up Forms Increase Conversions
A stylish sign-up form grabs readers’ attention. And if it’s compounded with a unique offer like free materials that only subscribers can access, then it’s a powerful tool to increase your conversion rate. Don’t take our word for it, just check some juicy figures and facts.
The average order value of a newsletter is 3 times higher than compared to that of social media. Other stats show the percentage of visitors who buy and come from different channels:
- 4.24% from newsletters
- 2.49% from search engines
- 0.59% from social media
However, not only the form should be eye-catching. As soon as you have designed the stylish sign-up form it’s time to think about the very first newsletter campaign. Thanks to such tools as Crello, it’s easy to create a newsletter from your blog that will appeal to your readers and reflect your uniqueness. There you can use ready free templates or create your own design in a few minutes.
Reason #2. Newsletters Сreate Loyalty and Retain Readers
The reality is sad: most of your blog visitors never come back. And that’s even if the quality of your content is perfect. Yes, there is a lot of passing through traffic. That’s where newsletters can be more than just effective because they help you to hook the readers into returning to your blog. It’s a way to alert the people about new posts and materials so they don’t forget about you and more likely visit your site again.
Reason #3. Newsletters Drive Page Views and Traffic
It’s a common practice that the biggest traffic days are those when a newsletter campaign is sent. So, make sure that you create a relevant email marketing campaign when:
- Publishing a new post
- Setting a new affiliate campaign
- Starting a new service/product
- Having a special time-limited offer
By sending newsletters on such occasions, you can get an explosive burst of traffic and drive views of certain pages.
Reason #4. Emails Let You Point Readers to Where You Want Them to Go
Using emails, you can create a buyer journey and direct your readers to where you want them to go. You can do that in different ways by linking your blog’s newsletter to:
- Your full blog posts
- A survey or poll
- Facebook group
- LinkedIn/Twitter account
Reason #5. Newsletters Build Social Engagement
Tracking comments and some analytics data don’t give you a full understanding of how much your readers are engaged with your content. Newsletters can give such insights. Just analyze the stats like Click-Through and Open rate to understand what works best of all.
Also, you can build engagement by:
- Offering extra and/or exclusive materials for free for those visitors who subscribe
- Preparing a dedicated newsletter campaign, where you send additional materials that complete the posts on the blog
Pay attention! It’s crucial to make sure that it’s quality content that justifies its exclusivity.
Reason #6. Newsletters Give Your Old Posts a Second Life
Each post published on the blog takes your energy, time, and money. It’s a pity when fewer and fewer readers visit the old articles even though they are still relevant. You can give your old posts a second life, which is an easy way to create an email newsletter from your blog. Just condense and revamp articles previously published to use as content for emails. Besides, that’s the best solution when you have no time to write a newsletter campaign from scratch.
You might also like this really handy Keyword Discovery Tip (we use this with great success)
Reason #7. Newsletters Open Up Possibilities for Monetization
Many companies use their blog to generate new business. Creating an email newsletter from your blog opens up another opportunity for profit. You can use emails when dealing with:
- Affiliate programs
- Advertising and promotions
It works because subscribers are pretty committed and loyal. Just choose the partners very carefully not to lose your subscribers. Always double-check the companies and their products before adding them and their offers to your newsletter campaigns.
Takeaways
In case you have already an active social media presence your readers can follow and track your blog easily enough. Yet, when it comes to acquiring new users or customers, email is 40 times more effective than Twitter or Facebook.
Newsletters added to your blog give you the following opportunities:
- A chance to increase brand awareness
- Establish industry expertise
- Communicate with readers that are interested in seeing your content on a regular basis
- Share thoughts, ideas, and so on that don’t fit into character limits of social media posts
- Drive traffic even to the old posts
- Enhance user engagement
What’s more, newsletters have one more advantage that no one social media channel has — a line of communication with users who have literally signed up for it. So, it’s the closest thing you can ever get to a pool of sales leads and a captive audience.
