The benefits of SEO for small business are many, but the biggest is a massive return on investment that generates consistent sales. SEO is no longer a luxury for small businesses; it’s now a necessity.
Most people today use the Internet as their primary source of information. According to a recent study, over 80% of people research a product or service online before making a purchase. This means that if your small business doesn’t have a strong online presence, you could be missing out on valuable leads and customers.
The Benefits of SEO
I love revenue. I love a 10x ROI. That’s why I’m addicted to SEO.
Here’s a real-life example: 1 new article, 5 months later. Take a look at these results:
Impressions generated so far: 75,500
Clicks generated: 1310
Conversion rate: 10%
New leads: 134
What Google charges others per click: $4
Click value: 1310 clicks x $4 per click = $5240
Lead value: $5240 / 134 leads = $39.10 per lead
$5240… that’s how much I avoided paying for 134 leads because my SEO (search engine optimization) is doing the work for me.
It cost about $500 of my time to write and optimize that article.
Current ROI: 10x in 5 just months – and growing.
In a year, this ROI is on track to be 25x.
What if you knew SEO?
The benefits of SEO are obvious and the biggest one is more sales.
I can teach you and your team SEO. Learn more about that here: Raj Khera, SEO Coaching.
You cannot afford to ignore SEO and the six reasons below will show you why I’m addicted.
1. SEO Is Like a Game
SEO is a never-ending game that’s always changing and evolving.
Learning SEO can feel like a never-ending game. Just when you think you’ve figured it out, the rules change and you’re back to square one. But that’s part of the fun, right? Keeps things interesting. The landscape and benefits of SEO are always evolving, which means there’s always something new to learn. And that’s a good thing. Because the more you know about SEO, the better equipped you’ll be to drive traffic to your website and reach your target audience.
So roll up your sleeves and get ready for some serious learning in our SEO videos or take our SEO Crash Course to get up to speed on everything you need to know to boost sales using SEO very quickly. SEO may be a never-ending game, but it’s one that’s always worth playing.
2. Google’s Algorithm Updates Mean Constant Learning
Google updates their algorithm daily so there’s always something new to learn about SEO and ways to improve your rankings.
Google updates their algorithm daily, so there is always something new to learn about SEO and how to improve your rankings. Google makes these changes to keep up with the ever-changing landscape of the internet and to ensure that they are providing the best possible results for their users.
As a result, it is important to stay up-to-date on the latest Google algorithm updates and to adjust your SEO strategy accordingly. There are many resources available online that can help you to stay informed about Google’s algorithm changes, and by keeping up with the latest news, you can ensure that your website is always optimized for Google’s search engine.
More here: Top 10 SEO Ranking Factors: How to Increase Google Ranking
Check out these blogs that focus on all of Google’s algorithm updates so you can reap the benefits of SEO:
3. Moving Up In SEO Rankings Feels Great
The thrill of seeing your website move up in the search engine results pages is addicting.
There’s no denying the thrill of seeing your website move up in the search engine results pages. After all, that increase in rankings can mean more traffic, and more traffic can mean more business.
However, it’s important to remember that there’s more to the benefits of SEO than just getting a rankings boost. While rankings are certainly important, they’re only one part of the larger picture.
To truly be successful with SEO, you need to focus on providing valuable, relevant content that will appeal to both search engines and human visitors. Only then can you hope to achieve long-term success in the ever-changing world of search engine optimization.
4. We Love Getting More Qualified Website Visitors
SEO can help you attract more visitors and customers to your business.
Any business owner knows that getting new clients is essential to keeping the doors open. But with so much competition out there, how can you make sure that your business stands out from the rest?
By optimizing your website for the search engines, you can attract more visitors and customers to your business.
SEO involves using the right keywords and phrases, as well as providing quality content that searchers are looking for. But it also requires making sure that your website is easy to navigate and mobile-friendly, as more and more people are using their smartphones and tablets to search for products and services. With a well-optimized website, you can help your business attract more visitors and customers, which can lead to the biggest of all benefits of SEO: increased sales and profits.
5. It Helps Separate Us From Our Competitors
It’s a great way to stand out from the competition through selling by educating.
SEO for content marketing is a great way to stand out from the competition. By creating educational content, you can position yourself as an expert in your field and attract more visitors to your site. In addition, SEO-friendly content is more likely to rank higher in search engine results, making it more likely that potential customers will find your site.
While it takes some effort to create SEO-friendly content, the rewards can be well worth it. By taking the time to educate potential customers, you can set yourself apart from the competition and build a successful business.
Here are 7 examples of content ideas that you can create to improve your SEO rankings:
1. How-to guides
2. Explanatory articles
5. Case studies
6. Product reviews
7. User manuals/instructions
6. We Make More Money – Lots of It
We’ve seen the positive results that SEO can bring, like more cash in the bank, and we want to keep reaping those benefits.
SEO is an integral part of any digital marketing strategy. By optimizing your website for search engines, you can achieve consistent lead flow, qualified prospects, and more sales. SEO is a long-term strategy with several benefits that continue to grow over time. The goal of SEO is to improve your visibility in organic search results. This means that when potential customers search for products or services related to your business, they are more likely to find your website.
SEO is a complex process that requires ongoing effort, but the results are well worth it. To capitalize on the benefits of SEO, you can improve your website’s ranking in search engine results pages, increase traffic to your website, and generate more leads and sales. SEO is an essential part of any digital marketing strategy because it helps you reach your target audience and achieve your business goals. If you want to reap the benefits of SEO, you need to invest in a consistent SEO strategy.
SEO Results speak for themselves:
1. According to a study by Chitika, organic search traffic can account for up to 51% of a website’s total traffic.
2. A HubSpot study found that SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
3. The same HubSpot study found that the benefits of SEO show that it is more cost-effective than outbound marketing, with an estimated ROI of 122%.
4. A BrightEdge study found that organic traffic accounts for 53% of all website traffic.
5. A Forrester study found that SEO has a higher ROI than many other forms of digital marketing, with an average return of $22 for every $1 spent.
Get an SEO Coach
If you’re looking for a way to attract more visitors and customers, generate more sales, and stand out from the competition, the benefits of SEO are a great option. It’s an ever-changing landscape, which means there’s always something new to learn.
Get started on your SEO journey and take your existing knowledge to the next level. Our SEO Crash Course is perfect to learn everything you need to know about SEO while also getting personalized help and support along the way. Get started today!