Marketing for Small Business: Small Business, Big Impression

Small businesses sometimes have a problem getting big orders because they are looked upon as being too ‘small’. If you have a small business, it will pay off if you can create a big impression in the minds of your customers.

Below are some of the ways that your small business can create a big impression on customers.

Print Impressive Business Cards

Get professional help in designing and printing your business cards. Print your website address on your business card. You should also print a brief description of the products and services you offer right on your business card.

Develop Your Logo and Slogan

Design and print your company logo not only on your business cards, but also on your letterhead and invoices. Logos stay in the mind of clients and help create a lasting impression.

Your slogan will be more useful if you plan to advertise on the Internet or in some type of print media in the future.

Walk, Talk and Behave Like a Professional

Your office should have a professional corporate look. Even if you have a home based office, dedicate a separate room for you to do business in. When talking with customers, ensure that the atmosphere of your office is professional.

You must be able to separate you personal life from your professional one. Dress and conduct yourself as if you are ready for business at all times.

Market Your Business Aggressively

Marketing doesn’t have to cost a lot of money. If you have a small business, no doubt you’re on a budget. Attend as many networking events as possible. Seek out seminars and conferences that you can attend. You need to get your business’ name in front of as many people as possible.

Never miss an opportunity to market your business – you should have brochures and business cards handy at all times.

Maintain an Online Presence

Design an attractive website and update it on a regular basis. The Internet is a good medium to advertise your business, and it is relatively inexpensive.

A professional and attractively designed website will entice visitors to learn more about your business and what it has to offer.

Organize Meetings at a Conference Center

If you feel that your office is too small to organize meetings with your prospective customers, then you can rent a meeting room at a conference center and hold your meetings there. However, this will require some advance planning and can be expensive, so spend some time shopping around.

If you are expecting a big order as an outcome of a meeting, then it will be money well spent. Conference centers usually offer Internet connections if needed, and have the equipment necessary for you to give presentations.

Make sure you reserve a room well in advance so that scheduling conflicts do not arise.

Train Your Staff to Behave Like Professionals

Train your staff to remain professional at all times. Enforce a dress code if needed. Professional appearance is important – whether or not you see customers on a daily basis.

Your employees should be courteous – they should remember to follow up on all inquiries that customers make on a timely basis.

Give Freebies

Whenever possible, give samples or freebies to your existing and potential customers. It is human nature to like getting something for free! Doing this can also be an effective marketing technique that lets customers know what you have to offer.

Use some of the above methods to magnify your business in the eyes of potential customers. This way, your small business will leave a big impression – and your bottom line will definitely benefit!

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