Have you ever considered what impact a business video presentation can take in capturing more customers for businesses on the internet? To bring your business to another level, there is no better way than by using video marketing. It’s also a wonderful way of doing a company presentation virtually.
Your Business Video Presentation
Businesses today, whether big or small, are shifting their focus to video marketing. And the reason is it is powerful and effective in building customer relationships. One of the latest trends seen by many companies is the use of video presentations just as a normal PowerPoint presentation is done. This has brought about increased demand for businesses that offer these types of services.
If you’re ready to start using video in your marketing efforts, here are eight ideas for business video presentations:
1. Company History
A company history video is a great way to get people interested in what you do. It’s also a great way to show off your company culture and values as well as how far your business has come since its inception. You could even include stories from current or past employees and clients in the video.
2. Behind-The-Scenes Footage
If your company produces a product or provides a service, why not show how things work behind the scenes? This could include how products are made, the process that goes into providing a service, or anything else related to your industry that would be interesting to those outside of it.
This type of video can also be used for training purposes or as part of an employee orientation program for new hires who aren’t familiar with all aspects of the business yet (such as employees who work remotely).
3. Explainer Videos
Explainer videos are typically short, less than two minutes long, and they explain a topic or product with a voiceover and animated graphics. They work best when you want to explain something complicated or simple. For example, an explainer video could explain why you need a particular software solution for your business or how it works.
4. Product Demos
Product demos are similar to explainer videos in that they show off a product or service in action. The difference is that product demos typically focus on one specific feature of the product rather than explaining everything about it at once.
For example, if you’re selling a streaming music app for musicians, your product demo might show someone using their smartphone to play music live on stage during a concert without having to carry around any equipment at all.
5. How-To Videos
How-to videos are great for showing how to use a product or service. These are short, informative, and entertaining. People love watching how-to videos because they’re quick and easy to follow along with. They also help potential customers feel more comfortable about making a purchase decision because they know what to expect when using the product or service.
Here are some tips on how to create your how-to business video presentations:
- Decide what kind of video you want to make (e.g., cooking, arts and crafts, makeup, etc.).
- Create a script for your video by writing down each step that you will show in the video. Make it something fun and eye-catching. Remember, the statistics show that 94% of people watch videos online, and over 80% of viewers will stop watching a video if it’s not immediately engaging. So, consider creating GIFs from your video clips with a gif maker to make your video even more interesting.
- Gather all the materials you need before starting recording. Make sure that all equipment such as cameras, lights, and microphones are fully charged. If possible, test them out before recording so that you know everything works properly.
- Assemble all the equipment needed for recording such as cameras, microphones, lights, and tripods into one place so that everything is within easy reach when shooting your video. If possible, bring along extra batteries or power banks just in case they run out during filming!
- Set up the scene where you will shoot your video so it looks interesting in terms of lighting and background choice.
- After shooting your videos, do some edits with a video editor and when done, share it on your social media channels.
6. Interviews With Experts
A good way to get started with creating interviews for a business video presentation is by asking yourself who is already doing what you want to do. Who is already selling something similar to yours? Who has done something extraordinary? Reach out to these people and ask them if they would be willing to share their experience with others through an interview format video.
This will not only help you gain valuable insights from real experts but also increase your credibility as an authority figure in your industry.
7. Live Streaming Events
Live streaming events are another way to use business video presentations in your marketing strategy. You can stream live events such as conferences and webinars as well as record them so that they’re posted online later on for people who couldn’t attend but still want access to the information being shared during the event itself.
But don’t forget to transcribe your audio and video files to text through an online transcription tool. In this way, it is easier for your audience to understand what you were saying.
8. Customer Testimonials
Customer testimonials are one of the best ways to show off your company’s products and services. It’s an ideal fit for a business video presentation. They can also be used to show customers that other people have had success with your products or services. The best part is that you don’t have to pay any money for this kind of video! Just ask your customers for permission first, then record them telling about their experience with your products or services.
This will not only help you build trust with potential new customers, but it will also allow you to reach out directly to those who have already purchased from you before to ask them if they would be interested in making another purchase in the future (or even selling their products through affiliate marketing).
One thing is for sure, and that is that using video can be extremely effective for reaching your target audience. When you only have about 50-100 words with which to sell your product, a great presentation is a way to go. If you are selling a product or service within a niche then try making your business video presentation now!
Use these insanely easy business video presentation ideas and you’ll draw customers to you like a magnet.