Content marketing is now popular and recognized as an effective marketing tool. With new technology, there is a need for swift marketing innovation. This way, businesses can keep up with customer changing preferences. Coming in from an unpredictable financial year, here are a few content marketing trends to watch in 2021 and 2022.
Content Marketing Trends to Watch in 2021 and 2022
1. Focus on Customer Retention
The pandemic saw many firms file for bankruptcy, with thousands closing. Most companies are working on slashed budgets, significantly limiting their marketing options. The pandemic is still ravaging the economy. Thus, many businesses are paying close attention to their existing clients. Acquiring new clients costs more than retaining existing ones.
Content marketing efforts are expected to focus on retaining clients as a cost-effective means to business success. Existing customers guarantee repeat purchases, which translates to additional profits. Also, happy customers will advertise your business for free. Word-of-mouth referrals to family and friends effectively drive sales, ensuring businesses remain afloat in turbulent times.
2. Shift to Remote Work
While this might seem obvious due to the digital transformation that took place in 2020 due to the pandemic, remote work leads the pack in ongoing content marketing trends to watch in 2021. The need to continue with operations while still maintaining social distance is one reason remote work thrives. With the pandemic raging on, more companies are likely to adopt remote work solutions for their content needs. Apart from saving costs on renting office space, remote workers have fewer demands. Businesses only pay for their services when they need them.
Remote work opportunities have also been a lifeline for professionals affected by the pandemic. Currently, virtual assistants are in high demand. They take care of administrative work like bookkeeping. Furthermore, students often decide to hire writer for essay services and assistance on a wide range of academic tasks. So, professional writers are thriving as well.
3. AI Technology
Many businesses are starting on limited resources and have to find ways to optimize them. AI technology accelerates data processing and examination, making decision-making easier. AI integration with human effort is expected to rise to achieve high productivity and promote efficiency in business.
Customers are increasingly expecting real-time responses from firms. AI-powered chatbots will continue to be part of content marketing strategies. Improvements in AI technology will entail more tools to analyze data and create marketing content like optimized blog posts. Such automation frees up personnel to accomplish more tasks.
4. Increased Podcast Consumption
The demand for educational podcasts is at an all-time high, and many businesses are likely to jump on the bandwagon this year. Already, there are several successful podcasts tailored for entrepreneurs and companies. Podcasts provide listeners with valuable insights into various topics and have massive potential as a content marketing tool.
With the right podcasting approach, content marketers can share their stories. They can highlight positive attributes of products and services to niche audiences. Podcasts also integrate well with social media pages and complement blog posts to target audiences who prefer audio content. Unlike written content, podcasts include a personal touch. The audience can relate to various aspects like tone and emotion in the voice.
5. High-Quality SEO
Businesses have embraced digital solutions to capitalize on customer preference for online shopping. Unlike others, online-based companies continued to receive orders for their products and services during the pandemic. With an ever-growing e-commerce industry, the demand for high-quality SEO will soar in 2021.
Having an online store does not guarantee success. Businesses have to work hard to stand out from millions of other enterprises with an online presence. SEO experts have a busy year ahead as companies rush to have a spot on the first page of popular search engines.
6. Commitment to Inclusivity
Last year saw an increase in the number of protests advocating for fairness and inclusivity across all industries. Companies that show support for fairness movements are likely to benefit from it. People want assurance that their favorite company values individuals from all walks of life.
The momentum of the inclusivity campaign picks up from last year’s events. We are likely to witness more businesses make declarations to show solidarity and support. Enterprises must show impartiality when dealing with all people, regardless of their background.
7. Incorporating Voice Search
The demand for voice-activated content is evident, as seen with the success of Amazon’s Alexa-enabled devices. Smart speakers have sold in millions globally, with the Google Home Mini speaker getting the lion’s share. Almost every home now has a smart device incorporating voice search, thanks to the advantages of hands-free operations.
The human voice is something that all individuals can identify with. As Internet users shift to voice search, incorporating it into content is expected to catch on with content marketers. One way to capitalize on the fantastic benefits of voice search is on the FAQ content. People will always have questions. With the right keywords, FAQ content is invaluable.
While the pandemic remains a threat, businesses have a chance to stay afloat. This is possible with an informed content marketing strategy. These content marketing trends to watch in 2021 and 2022 are an excellent guide for businesses as they plan for their marketing approaches.