Differentiating between Digital PR and Link Building

Understanding the concepts of digital marketing can help you excel. Read this detailed guide differentiating between digital PR and link building.
differentiating between digital pr and link building

Both link building and digital PR are crucial elements in making any online business have an unrivaled online presence, whether marketing for cosmetic dentists or a SaaS start-up. Although these two SEO strategies are essential for building a solid online presence, they are pretty different therefore, we came up with this comprehensive guide differentiating between digital PR and link building. Moments before going through the differences between linking building and digital building, it helps to know the definition of these two SEO concepts.

What Is Digital PR?

Digital PR is a type of online marketing strategy that aims at increasing the awareness of a brand using different online strategies. Digital PR is much similar to traditional PR. However, digital PR allows brands to get in touch with a broader audience that brands can’t otherwise reach through offline methods. Digital PR entails using internet-based methods, such as content marketing, search engine optimization, social media, and influencer research.

What Is Link Building?

Linking building is a process that involves establishing important links, otherwise known as hyperlinks or links to a site, from external sources. The essence of link building is to provide a site with quality links to authoritative internal websites. The more the quality of high-quality links a website offers, the higher the chances of a website ranking high on top search engines like Google, Bing, and Yahoo.

What are the Differences Between Link Building and Digital PR?

digital agency productivity Both link-building and digital PR are essential online marketing strategies business owners use to propel their businesses to a higher height. Nonetheless, there are significant differences between Digital PR and link building. Check this outline of these two online marketing and SEO strategies.


The best way to explain how digital PR is different from link building is by looking at how the two work. Link building is about link builders working with professional keyword researchers to establish the specific links they can use to stop a website’s linking from declining. The process can be pretty technical, and it can also keep your business at the center of all advertising ideas. Furthermore, the link building process focuses on boosting traffic to a website. Link builders concentrate on getting quality links by working with bloggers who help them create quality infographics. These bloggers also help link builders since they work with smaller niche websites to get valuable links.

Although the audience doesn’t read these sites as usual news publications, these sites are relevant to the specific content that hyperlinks push for. Google looks at how applicable hyperlinks are to a website. All link building campaigns are only successful if they can help websites improve their ranking on search engines.

Digital PR, however, employs a different strategy from link building. The cornerstone of digital PR is research. Professionals working for online sites specializing in digital PR work closely with SEO teams to learn about insights into digital PR and further understand what exactly is going on behind the scenes. Digital PR executives focus on helping clients gain exposure, and they also come up with ideas that contribute to a serious digital conversation.

An effective PR digital strategy focuses on online marketers and how professionals in this area can make a difference for online marketers. Digital PR teams also work with well-known sites, online publications, and journalists to give prospective and existing clients something they can talk about.


buyer persona - ideal customer profile Besides the methods that link building and digital PR use, the other difference is the objective these two aim to achieve. For instance, linking builders set their eyes on the prize. They strive to impress Google and other search engines to get a higher ranking on these search engines.

However, digital PR looks into ways it can impress people and come up with something that people will talk about. Digital PR experts focus on getting something engaging that people can talk about, enabling them to improve their ranking on search engines.

Furthermore, digital PR works for firms striving to get a positive public perception. Using digital PR for your marketing efforts, you will have to use social media alongside your site to generate traffic. Digital PR professionals also use social media to search for queries. These professionals also use long-tail keywords to promote their search rankings. In the process, digital PR professionals boost their social media profiles, ultimately helping these profiles rank on Google searches together with their business’ website.


Digital PR campaigns need a more considerable investment than link building campaigns. Digital PR campaigns need pretty of preparation, which can take a couple of months before these campaigns start running smoothly. Digital research campaigns require plenty of research to be successful. Players conducting PR campaigns have to get reviews from clients before formulating their digital PR campaigns. Such lengthy processes can make these campaigns more costly and risky.

Linking building is a more significant investment than digital PR since it takes less time for website owners to identify the valuable links they will be using in their link building efforts. Furthermore, unlike digital PR, link building doesn’t require plenty of time. Running a hyperlinking campaign is less risky than running a digital PR campaign.


Link building focuses on a targeted approach to the audience. This audience comprises a group of people who frequent the site you place the hyperlinks on. Therefore, link building offers a more concise approach to online marketing, specifically to help online marketers. Digital marketing doesn’t involve targeting a specific audience.

It focuses on anyone searching for specific information online about a business and the products and services the company offers to prospective and existing customers. Simply put, digital PR marketing focuses on improving a brand’s popularity among people who don’t necessarily know about the brand. All digital PR campaigns aim at enhancing the presence and popularity of a brand.


Digital PR and link building are two important online marketing strategies. Although these strategies might seem to serve the same objective, they are pretty different from each other. Whether you choose digital PR or link building for your online marketing campaign, it would be helpful to consider which of the two strategies can work well for your online marketing efforts, mainly if you rely on SEO to market your business.

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