Writing a Good Business Proposal: Tips for Writing a Business Proposal

Are you a business owner looking for ways to draft a proposal that will impress and win you your next job? Make sure your objectives are clear, do your research and keep these tips in mind to empower you on your next proposal draft!

A solid business proposal is an important aspect of managing a business and is crucial to generating business for your company. If you are a new business owner looking for ways to draft the perfect business proposal, take the tips below into consideration:

Don’t Confuse Your Clients

A poorly written proposal may raise more questions instead of clarifying the existing ones. The goal is to provide information about your business and how it can help your clients. Therefore, you must clearly outline the objectives and summarize the points you want to cover. The proposal should flow well and use plain language (except in highly technical fields), so that even a layman can understand its content. Clarity is a prerequisite for writing great business proposals and you must ensure that it is not compromised at any cost.

Avoid vague descriptions that may mislead your clients or prompt them to take their business elsewhere. The way you write speaks volumes about you and your company.

Define Your Objectives

A key to writing a good business proposal is to know why you are writing it in the first place. Identify what are the key things you need to communicate in order to persuade your reader.

Your main objective behind writing a business proposal should be to communicate your ideas effectively.

Write Flawless Proposals

When writing proposals, it is important to use proper grammar. Failing to exhibit solid writing skills increases the chances of prospective clients rejecting your business proposal. In most cases, there will be many other companies competing for the same market and you need to establish yourself as a serious contender.

Make sure that your proposal is free of grammatical and typographical errors and avoid using jargon; however, if you have to use it, make sure that all terms are clearly defined. Also do not ignore the page layout; ideally, allot one-third of the page to the left for titles and include some space where readers can make notes.

If you think you don’t have the expertise to draft impressive proposals, then contact a company that has a team of writers and graphic designers to execute this task for you.


Research also plays a pivotal role in writing effective business proposals. Make sure you have a thorough understanding of customer needs and their challenges so you can address their issues more effectively.

Packaging Your Proposal

You need to print your proposal on a good quality, heavy-bond paper and then bind it. Enlist the help of professional shipping or mail service in order to wrap your business proposal in style.

Does your proposal have visual appeal?

A business proposal devoid of visual appeal cannot become engaging reading material. Use clipart, charts, graphs, and tables throughout the proposal to enhance visual appeal and simultaneously making it easier for the target group to understand it.

Don’t forget to include a Title Page in the beginning with details such as recipient’s name, project name, date, your company name and address, and lastly, your copyright symbol.

Your Proposal Must Address a Global Audience

In the today’s world, most businesses have a global presence and you must remember that the proposal should be written in such a way that it can be easily understood by a recipient belonging to a country where English is a second language. This applies for proposals written to local business owners as well, as there is a strong probability that they have collaboration with a foreign company.

Writing a winning proposal can be daunting, but by following the guidelines above and on this website, you’ll be well on your way!

Click here to view Sample Proposals

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