Press Release
A press release or media release is something that most people shirk from writing. This is because on the face of it, it appears to be a difficult task. But the fact is that it is not complicated at all and with a little patience and dedication, you can become used to compiling and designing press releases for your company.
A press release is a written document that covers a story or news about the company that you wish to convey to the public. It is sent to the press, the TV media or websites, with the intention of drawing their attention to the facts contained in the press release. The press release is also designed to provide the public with all the required information about the company, especially that which affects sales or operations.
At times, the article is written directly on the basis of the press release, without any contact being made with the sending company. Therefore, it is essential that the press release contain all the relevant facts. The story should be interesting and not a camouflaged advertisement or journalists will simply ignore it.
Preparation of a Press Release
Determine the format– The format in which the press release is prepared largely depends on where it is being sent. You must understand the expectations of the public viewing the press release and frame it accordingly.
Use Official letterhead– This should be done to ensure that the company is at the helm of the press release. This should be made clear from the written communication being dispatched. This enables the media to recognize the company and identify details on the concerned personnel, in case they require additional information.
The press release document that you submit should have the words “Press Release” written boldly, in the top margin. If it is intended for an immediate release, then in the left margin, the words “Immediate Release” needs to be highlighted.
Headline– Next comes the headline, which should be in the center. It should appear under the “Press Release” or “Immediate Release” sign.
Main Text– The contents of the press release should be framed to offer detailed and valuable information about any new product or innovation about to be released by the company. It should be able to engage the interest of the reader and make him inquisitive about the product.
Include Quotes– To add credibility to your claims, include quotes from people associated with the business operations. An attempt should be made to make the press release as interesting as possible. This will increase the likelihood of getting it picked up by the media market.
Clear Formatting– Take care to ensure that the press release is clear and properly formatted. Use simple fonts and pay attention to the spacing. It should be done to ensure that the reader comfortably goes through the document and identifies with the information.
If you still feel that you may not be able to design or word a press release that will get the desired results, you can find copywriters to craft the release for you. They are experienced to write press releases for a small fee. All that you would need to do is give all the necessary information to the copywriter. They cash in on their ability to draft quality press releases that are sure to reach out to the target audience. They are aware of the formats and font that works well. The final copy of the press release will surely get you in the news and the free publicity is worth a lot of money.
