If you have an online business, then no doubt you’re constantly searching for ways to find new clients and searching for existing ones.
The great thing about doing business online is that the cost of marketing to clients is no longer prohibitive. Email marketing is not only cost-effective, but it can be efficient and highly effective.
Your first step is to find a good email marketing service.
Keep Your Customers in Mind
First and foremost, you want to make things easy for your customers. Second, you want administration to be easy for you. The last thing you want to do is spend hours trying to figure out how to use the service.
You also want to make sure your customers can open and read your marketing emails. This means that your email marketing service provider should be able to send messages in both HTML and text.
Even though you may think everyone has a broadband connection, you shouldn’t take it for granted.
What Features Do I Need?
This depends on the size of your list and your online business’ marketing reach. However, there are certain features that nearly all small businesses will want from their service providers:
- Custom signup forms
- Message personalization
- Ability for customers to auto-subscribe/unsubscribe
- Email click/open tracking
- Easy administration
What About Costs?
Email marketing service providers usually base their costs on the size of your list or the number of messages you send per month. Many companies offer different plans and price points; most are very cost-effective.
Best of all, most small business owners can write off email marketing expenses on their taxes!
Email marketing is something that all small businesses need to invest in. Use the above tips, and you’ll find that your list — and profits — will grow faster than ever!
