10 years ago, a business website consisted of simple html coded pages that were static, dull, and lacking in any type of relationship between a business and its customers. A webmaster may have once thought that a blinking .gif image banner was swell and added a “dazzle” to a website. Ultimately, the business website was simply an extension of a Yellow Pages ad and offered no interaction with online customers.
Now, however, we have viable proof that websites work when people relate to a business. A business website doesn’t need all the slick Flash or Java coding to make it interactive. However, there are easy ways you can set up relationships with your online customers that help make your website a reliable marketing machine.
Ask For Contact Info
At the very least, you should try to acquire a new visitor’s email, whether they are customers or not. Don’t ask for the sake of asking, but promise additional deals and further communication that will be valuable to the potential customer.
Newsletters are a great way to stay in touch and build a relationship with your customers. A newsletter should be published on a regular schedule, such as monthly or quarterly. Make it an email letter that recipients can read automatically. Include new product announcements, customer testimonials, management highlights, and anything that will help customers know that you care about them and their business.
Sign Up With Social Media
Social media sites like Twitter and Facebook have blazed a trail in business-customer communications. Keep in touch with your customers by having them sign up for your Twitter account or Facebook page. Offer exclusive deals. Keep them in the know of special rewards for just being a loyal follower.
Set Up Online Customer Service
Do you help your customers with problems online? You could set up an online customer assistance channel that will help guide customers through problems, allow them to browse frequently asked questions, or pose a question for your expert staff to answer.
Your small business website is most effective when customers feel connected and comfortable buying online. Use these tips to help build a relationship with your online customers and continue finding new ways to stay in touch.