With the tremendous power of internet marketing, companies large and small are allocating more of their marketing budget to online campaigns. Will your business be found in an online search for your products or services? That’s where a marketing consultant can help improve your sales.
In the long-term, the most cost-effective strategy is to implement search engine optimization (SEO) techniques, but in the interim, search engine marketing (SEM) and other forms of marketing are very powerful in driving traffic to your website.
Understanding SEO and SEM Experts
An SEO/SEM/marketing consultant will be the one to improve your visibility online through strategies such as pay per click marketing, website optimization, social media marketing, link building, blog and article writing, email marketing, and other digital media marketing strategies.
As mentioned, this job has become an essential function of the overall marketing strategy for many corporations and larger private businesses. There are major departments and full-time specialists working in Fortune 500 companies specifically on SEO, SEM and other marketing consultant functions. While you may not have the resources to hire a full-time SEO/SEM specialist, there are other options.
Affording Marketing Consultants
This is a growing industry, and you will find a plethora of professional online companies offering SEO and SEM services. This might be a great option – if you can afford their fees. Professional online SEO/SEM services are not cheap, but the reputable ones can bring in results to your bottom line. The pricing for SEO and SEM services varies greatly depending upon the firm’s reputation and target client base. Pricing anywhere from $1,000 to $50,000 per month can be expected.
Another option is simply hiring an independent contractor, much like hiring someone to do your bookkeeping. As this is a growing industry, there are many qualified internet marketing experts who work freelance and can offer their part-time services for a reasonable fee. You can look for these experts on freelance websites, such as upwork.com, fivrr.com or find a local marketing consultant by doing a search like “Los Angeles marketing“.
The digital age of marketing is here. If you do not have a digital media marketing plan or strategy, it’s time you take a look into how it can benefit your business.