“If I have seen further, it is by standing on the shoulders of giants.” -Isaac Newton
Isaac Newton may have been talking about other scientists when he said that, but it's great advice we should take to heart as business owners.
New business owners may feel like they are alone against the world when they first start out. But we're not alone. I believe what can make a business owner successful is his or her insistence on surrounding themselves with people who know what to do:
- Experts in the industry
- Encouraging friends and families
- Other entrepreneurs who are peers
Having groups of people you can turn to can help… whether it's a phone call to a friend who's a great marketer to ask them a question about your next advertising campaign, or to an encouraging family member who can lift up your spirits when they are down.