From Twitter to MySpace, Facebook, YouTube and beyond, social media is taking the world by storm. Using social media for business is also a hot new trend that you cannot afford to miss out on. Use these basic do’s and don’ts of social media for business to position your organization for virtual success.
Do use a future-oriented approach
It is not too difficult to find information on the internet these days. This information is archived and stashed away so that users can access it for long periods of time. Whatever you post on various social media websites should be future-oriented and tasteful so that it does not come back to haunt your business at a later time. Social media for business is part of building a reputation and brand recognition for your business. A future-oriented approach will help you remain at the forefront of your industry.
Do update regularly
Computer users like to see things that are pleasing to the eye, and they also appreciate change. Leaders in the virtual world are constantly tweaking graphics, photos and layouts in order to appeal to users. Take Google for example; the basic logo on the homepage changes every day. Update the look of your social business networks on a regular basis.
Do use pictures, videos and music
Modern computer users aren’t enthusiastic about reading pages filled with text any longer. You need to start using social media as an outlet to share information in other ways, including pictures, videos and music.
Don’t be a snob
If you only gravitate toward other users that have huge social business networks, then you might be missing out on an untapped consumer base. Spread your attention and marketing around to reach a variety of targeted audiences. While users with large social business networks are appealing, focus on developing strong bonds with lesser-known users too.
Don’t send mixed messages
If you truly want to start using social media for business effectively, then you will probably need to use two or more of the most popular sites. Make sure that your messages on these different sites are in synch. It might even be appropriate to coordinate your graphics, layouts and color schemes as well. Social business networks look more professional if they possess uniformity and consistency across the board.
Don’t forget to analyze your stats
Setting up social business networks isn’t enough to generate a surge in traffic for your organization. You will need to revisit and revise your strategies on a regular basis. You can do this by looking at things like conversation tracking tools, monitoring the number of users visiting your pages, and looking at what traffic comes from different links. Statistics will indicate a variety of trends that can help you redesign your approach to using social media for business.
Using social media for business is becoming a basic necessity in the virtual world. These do’s and don’ts will help you develop a well-rounded approach to using social media, and your business can reap many rewards as a result.