Are you looking for social media advertising strategies to improve your marketing strategy on social media? Or are you a newbie and want to become a social media marketer? If so, you have come to the right article, as I have compiled some of the most strategic advertising tips that can empower you to achieve your marketing goals!
Nowadays, marketing your product or service to make it stand out takes a lot of work. For your brand to be notable, you would need to come up with a strong, catchy, and long-lasting plan to find success.
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So Why Is Social Media Important?
Gone are the days when social media was all about connecting with high school friends, showing off your latest travels, or sharing about your relationship statuses. With its 4.9 billion users worldwide, companies cash in on social media’s extensive coverage to grow their company, increase brand awareness, drive website traffic, and generate more sales.
Each social media platform, like Instagram, Facebook, or Twitter, has features that offer unique ways to reach a large audience, which means each one has different social media advertising strategies. Within seconds of posting on these platforms, your ads have the power to reach a vast range of people, helping many businesses save time and money – and that’s how efficient and effective social media marketing is.
10 Tips to Optimize Your Social Media Advertising Strategy
Whether you are launching your latest product on Facebook, answering your customers’ questions via Instagram comments, or creating a get-ready-with-me video using your products on TikTok, these are all different types of social media advertising strategies.
However, as easy as they may sound, they still require skills and the right tools. That’s why we are here to help you! Whether you’re new to advertising or not, this guide will surely come in handy to launch your social media advertising strategies.
1. Define Your Target Audience
Many businesses often forget that it is impossible to connect with everyone on this planet. Brands would often go too broad in audience targeting and end up falling short in their advertising efforts.
Businesses need to start defining their target audience for better results. Start by asking simple questions like what is my target demographic? How old are they? Where do they live? Once you have the answers, start finding out their interests and preferences. What do they like most? What are their common concerns?
Defining who your target audience is will help you develop tailored ads and content that will resonate with them on a more meaningful level.
2. Pick the Most Suitable Platform
Every social media platform has different demographics you can target and utilize to your advantage. For instance, if you are looking to reach your Gen Z customers, TikTok and Snapchat would be your best bets. If you are targeting professional adults, they mostly hang out on Facebook. Therefore, even though there is a plethora of social media platforms, it is crucial to select the most effective one for your business.
For context, 90% of your social media ROI will happen right away if you choose the right two platforms. Hold off, stop creating accounts on all social media platforms to get your message out. Instead, research and understand your audience as much as possible, and concentrate your efforts on formulating the best content for the most suitable platform(s). This ensures the highest chance of achieving your desired result.
3. Set Out Eye-Catching Visuals
To attract a larger group of audience, use high-quality images and videos. Studies show that 80% of what we see visually is retained in our memories, compared to 20% from reading text. Many sites have also proven that people are more likely to reshare or repost an ad if they find it visually appealing.
Attention-grabbing is the way to go, but also remember to also keep things simple and easy to understand. Some ads tend to go too far with their visuals without realizing they’ve crammed too much information into a single ad. Not only do they turn out to be visually unappealing, but it also confuses customers and dilutes your message. Instead, focus on one or two key messages in your social media advertising strategies that you want to convey and make use of clever visuals to attract your customers.
4. Use Social Proof
Customers mostly look for testimonials, reviews, and even case studies from previous buyers who have purchased or used the products. The genuine nature of this feedback makes a significant impact on buyers’ decisions.
Therefore, using previous customers’ feedback as a promotional tool or as content is a unique way to increase confidence that your product or service is worth investing in.
5. Engage With Your Customers and Build Loyalty
You know the saying, when the customer comes first, the customer will last. Having a good relationship with your customers is one of the most critical competitive advantages for any business. Loyal customers will repeatedly buy more, increase your engagement on social media and be the best advocates for your brand. But how do you build customer loyalty?
Start by interacting with them online. For example, when customers post your product on their social media accounts, give it a like, share, and comment. You can even go the extra mile by thanking them in private messages or asking them for their opinion about your new product, or they may have some fresh ideas to enhance your designs.
You could also create irresistible loyalty programs and give exclusive perks like discounts and free shipping to your customers.
6. Utilize Paid Ads
Social media advertising platforms allow you to target your ads at specific groups of people based on demographics, interests, behaviors, and more. Use this feature to ensure that your ads are reaching the right people.
But to reach larger and more specific customers, you must pair your organic ads with paid ones. Are you worried about the rates? Not to worry. Social media ad rates can be pretty flexible! Whether you have a small or huge budget, your ad spending is up to you and how much you’re willing to allocate. You can even adjust it after seeing how it performs, which is something you won’t get to do if you had gone with traditional marketing methods. See this as your investment.
7. Experiment With Different Content Formats
Social media advertising platforms offer different types of ads – use this to your advantage! Try out different forms, like images, videos, or carousel ads, to see which ones work best for your business.
Posting the same images and content on your page repeatedly will only bore your followers. So to jazz things up, why not use a different style? Be open to exploring short-form videos like TikTok and podcast series, or even have a go at Instagram Live! When you try different mediums to engage with your audience, you will learn a lot more about their interests and preferences too!
8. Look for a Suitable Brand Advocate
While some may find it unauthentic, working with influencers is an effective and powerful way to promote your brand. Influencers are trusted by their audiences regardless of their follower count, making them effective advocates for your business. Partnering with them allows you to tap into their existing audience base and benefit from their creative and engaging content.
For small businesses, you can actually collaborate with micro-influencers with little to no budget. Instead of a monetary rate, some micro-influencers would be open to collaborating with your brand in exchange for free products, services, or experiences. For big businesses with larger marketing budgets, you would have more room to expand partnerships with well-known influencers or celebrities who have a larger following.
But ultimately, the key to success is to work with someone who understands your brand and can convey the right message with their content to your intended audience.
9. Use the Right Content Tools
Having the right tools can greatly benefit your social media advertising strategy and efforts. With the right social media tools stacked, you can organize and push out content efficiently and effectively. You can even free up more of your time to focus on creative decisions instead!
For example, using social media calendar tools like Monday, Hootsuite, or Hubspot can help you keep track of your content and post them in a timely and effective way. These apps will help you schedule your content in advance, so you don’t have to set aside time every day to manually post each piece of content.
In addition, there are lots of graphic design tools online that can help you create visually appealing content that stands out from the crowd. These tools allow you to create professional-looking graphics, images, and videos without needing advanced design skills or experience.
Using a chat box to improve the user experience is another useful tool for social media ads. Chatbox will make everything convenient for everyone as they are always available to communicate. You can set your chatbox to answer the most frequent questions and sometimes even take orders. You can even set it to make it even more personal.
10. Monitor Your Progress
Always keep an eye on how well your ads are doing. On a regular basis, track your number of followers, engagement rates, number of reposts and shares, and comments. By analyzing these data, you can identify areas in which your audience responds most and recognize what needs improvement or change.
You can also keep tabs on your progress by measuring your ROI. By measuring your revenue after launching your ad campaign, you can already count on the success of your strategy.
Final Thoughts
Social media advertising strategies play a significant role in any business. Numerous companies, big or small, take advantage of all its features, as it is now recognized that a consistent and reliable online presence will create immense opportunities for any business.
Social media has never been this powerful, and its influence continues to grow with each passing day. Whether you’re about to start your social media marketing career or want to improve your existing marketing plan, now is the best time to make it happen.
Author Bio
Ivan Leong is the founder of ThatsIvan, where he helps content creators, brands, and businesses grow their social media presence organically and produce viral content at a large scale. Ivan’s background is a content creator who has achieved over a billion views across various platforms.
