The Ultimate Consulting Series by Alan Weiss
I've been thinking a lot lately about consulting and its impact on every kind of business. After all, every entrepreneur (like every consultant) is often a “lone wolf” trying to build a brand by developing expertise in a highly competitive market.
As a result, I've been reading many books about consulting and considering how the techniques and ideas for consultants boil out into other types of businesses. In my local library, Alan Weiss's book Million Dollar Consultant has my name stamped in the card several times since it was published in 1992.
Lately, while browsing the consultants’ section, I found a series by Weiss that I've really enjoyed and I'd recommend all of them to you. I read the book with a pen and paper nearby and it's usually full of ideas by the time I'm done. In the book I just finished, How to Establish a Unique Brand in the Consulting Profession, he gives so many great ideas about branding that I think the book should be required reading for any entrepreneur.
I try to give a balanced view of the books I review so I'm sitting here trying to think of something slightly more critical to say. I'm drawing a blank. The books are practical, easy to read, and easy to implement. I can't think of anything better than that. I wish he wrote more and I would have liked to see these less focused on consultation and more focused on entrepreneurs in general. The ideas wouldn't change, but more people would read them.